Consumer Writing Skills
PR writing involves more than just press releases. This modular workshop, designed specifically with consumer PR practitioners in mind, takes in a range of PR writing vehicles, from email feature pitches to case study synopses. The different modules can be put together to build a completely tailor-made one-day training course.
Optional modules:
- Feature outlines
- Advertorials
- Competition and reader offers
- Case studies
- Consumer news releases
- Punctuation and grammar refresher