Crisis Communications
PR teams tend to spend their working lives promoting their clients; so when a client is hit by a crisis or major incident, few are experienced in the basics of how to protect a reputation. This one-day training programme takes attendees through the evolution of a crisis, looking at how to devise an appropriate response plan and prepare media statements.
- Defining a crisis with real life examples
- Developing and executing a crisis plan: key steps
- Managing senior management and obtaining the information you need
- Developing key messages for crisis response
- Structuring and writing response statements
- Preparing questions & answers, stakeholder letters/emails, employee communications, call centre scripts and more
- Handling inbound media enquiries and anticipating the questions journalist will ask
Optional modules for some common crisis management scenarios:
- Holding statement workshop
- Working with customer service teams & fraudulent claims
- Managing business closure and redundancy programmes
- Managing a tabloid investigation, libel and the role of media lawyers
- Handling a product recall
- Working with the police and other authorities in criminal activity and loss of life situations