Digital Marketing

Digital PR can seem overwhelming to the uninitiated. In reality, it is a natural extension of traditional marketing channels. This course gives a comprehensive overview of the different aspects of new media and shows delegates how they can be simply and successfully integrated with more established PR strategies.

  • The transition to digital: an overview of the opportunities and what they mean for you
  • Definitions and jargon busting: making sense of it all
  • Understanding the similarities and differences between traditional media and online - how they can complement and feed each other
  • Developing strategic, integrated and measurable campaigns that meet pre-defined business objectives
  • Building a network of contacts: identifying and contacting key online influencers
  • Different types of content: video, podcasts, blogs, vodcasts; when and how to use them
  • Investigating social media platforms e.g. Facebook, MySpace, Bebo, Second Life
  • Creating ’scoops’ for social networks, community sites and user forums: developing memorable campaigns that make a commercial impact
  • Best practice: case studies of how to do it and…
  • Digital blunders: examples of how not to do it
  • Practising what you preach: employing digital strategies for your own PR agency - from SEO to engaging with blogs
  • Brave PR
  • Business Link
  • Capgemini
  • Chartered Institute of Marketing
  • CIPR
  • Cohn and Wolfe
  • Communique PR
  • Cow PR
  • Darwall Smith & Associates
  • Eulogy!
  • Food Brands Group
  • GCI
  • Guildford Borough Council
  • Hill & Knowlton
  • immediate future PR
  • Kaizo
  • Ketchum
  • KPMG
  • Kurt Geiger
  • London Borough of Camden
  • Manning Selvage and Lee
  • My Croatia
  • Porter Novelli
  • Prevista
  • Radiator PR
  • Royal Mail
  • Saudi British Bank (SABB)
  • Saudi Basic Industries Corporation (SABIC)
  • Selfridges
  • Siren
  • Slice
  • The Red Consultancy
  • Toni & Guy
  • Wild Card
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