Digital Marketing
This course gives a comprehensive overview of the different aspects of new media and shows delegates how they can be simply and successfully integrated with more established marketing strategies.
- Understanding the similarities and differences between traditional media and online - how they complement and feed each other
- Developing strategic, integrated and measurable campaigns that meet pre-defined business objectives
- Identifying and contacting key online influencers
- Developing quality content: video, podcasts, blogs
- Investigating social media platforms
- Creating ’scoops’ for social networks, community sites and user forums: developing memorable campaigns that make a commercial impact
- Best practice: case studies of how to do it and…
- Digital blunders: how not to do it