Grammar & Punctuation
Good grammar, punctuation and spelling are non-negotiable when dealing with trained journalists; yet it's an area where many PR practitioners fall down. This workshop clears up some of the misconceptions around the English language and helps eliminate common errors.
- Punctuation: commas, semi-colons and colons; quotation marks; apostrophes; dashes and hyphens
- Capitalisation: e.g. job titles, newspaper titles
- Relative pronouns: which/what/who
- Collective and institutional nouns
- Common mix-ups: e.g. who/whom; I/me
- Rules that can be broken
- Extending your vocabulary: finding alternatives
- Spelling: common errors and how to avoid them
- Eliminating credibility killers, such as typos and spelling mistakes
- Proofreading techniques