Introduction to PR
For those starting out in public relations, this course explains the fundamentals and helps delegates understand how effective campaigns are executed from beginning to end. Covering every aspect of the business from planning to media relations, it gives attendees an invaluable overview.
- Defining public relations: jargon and terminology
- Developing a strategic PR plan that delivers against your objectives
- Understanding digital and traditional PR techniques
- Dealing with the media: pitching stories and handling incoming enquiries
- Hosting events and photocalls
- Writing press releases
- Evaluating campaign success