Introduction to PR
For those starting out in public relations or transferring from an administrative role, this course explains the basics of PR and helps delegates understand how effective campaigns are developed and executed. Covering every aspect of the business from media to clients, it gives attendees an invaluable overview of the world of PR.
- The definition of PR: what is PR, jargon and terminology
- The PR process: from pitch to review
- Clients: the importance of clients, in-house PR structure, handling difficult situations
- Media etiquette: handling incoming enquiries, fielding calls and taking messages, role play
- Suppliers: briefing and getting the best out of suppliers
- Managing your managers: time management, prioritising, overcoming the pressures
- Reporting and admin: contact and status reports, reviews, cuttings