Issues Management
An issue left unmanaged has a habit of turning into a crisis. Good issues management is about how effectively an organisation manages the reputation risks it faces. This course will equip delegates with the skills to identify, prioritise and track issues and their commentators. It will also give consultants the skills and confidence to deconstruct a complex issue and plan an effective response.
- Commercial impact: why effective issues management matters
- Issue or crisis: how to identify the difference
- Common lifecycle of an issue
- Prioritising an issue: when to monitor, prepare for or react to an issue
- Stakeholders: identifying and prioritising opinion formers
- Tracking the commentary: how to track who is saying what
- Strategic options: planning your response