Issues Management
Isues management is about how effectively an organisation manages the reputation risks it faces. This course will equip delegates with the skills to identify, prioritise and track issues and their commentators. It will also give consultants the skills and confidence to deconstruct a complex issue and plan an effective response.
- Commercial impact: why effective issues management matters
- Identifying the difference between a crisis and an issue
- Understanding the lifecycle of an issue
- Prioritising an issue: when to monitor, prepare for or react to an issue
- Planning your response
- Identifying and prioritising stakeholders
- Tracking the commentary and responding accordingly