Marketing Relationships
The key to a first rate PR campaign is a first rate client / agency relationship. This course demonstrates how a harmonious partnership can be created to produce outstanding results.
Option 1: Client Management: (Agencies only)
- Client life: behind the scenes in-house, what makes clients tick
- Reporting: systems and processes
- Juggling clients: time management, prioritising and communication
- Adding value: enhancing the service without over-servicing
- Financial issues: contracts, negotiation, billing
- Tricky clients: handling difficult scenarios and conflict, role play
Or
Option 2: Agency Management: (In-house only)
- Agency life: behind the scenes in an agency, what makes our agencies tick
- Reporting: systems and processes
- Briefing your agencies: writing and delivering a brief
- Motivation: getting the best out of your agencies
- Financial issues: contracts, negotiation, billing
- Underperformance: handling difficult agencies and conflict