Media Interviews
This course is for executives with company spokesperson responsibilities. It teaches delegates how to prepare to speak to the media about the business and issues surrounding it.
- Setting up interviews and selecting the media
- Communicating the company line, developing key messages and sticking to them, developing Q&As, role play
- Preparing for different types of interviews
- Delivering usable soundbites for maximum impact
- Handling time constraints and getting to the point quickly
- Presenting a professional TV image: posture, demeanour and clothing
- Using everyday language to talk to the viewer/listener
- Dealing with difficult scenarios and tricky journalists
- Controlling the interview with bridging and flagging techniques