Media Interviews
This course is for executives with company spokesperson responsibilities. It teaches delegates how to prepare to speak to the media about the business and issues surrounding it.
- Setting up interviews: selecting the media, offering your services as a spokesperson
- Questions and answers: understanding the company line, identifying the main messages and sticking to them, developing Q&As, role play
- Confidence building: preparing for an interview
- Physical presentation: what to wear, body language, bad habits
- Interview practicalities: broadcast terminology, who’s who in broadcast, inside the studio
- Crisis/ issues: difficult scenarios, tricky journalists, taking control of the interview, introducing positive messages
- Handling incoming media enquiries: gathering information, interview selection - including when and how to say no, role play