Message Development

Simple, clear, concise messages are one of the fundamentals of any PR consultant’s toolkit.  Get the messaging right and the rest of the campaign will follow.  It sounds easy, but it is a skill that is often overlooked.  This course will equip those in the early years of their career with the skills and tools they need to produce believable and deliverable messages. This course includes a message writing workshop.

  • The importance of key messages
  • Tried and tested messaging frameworks
  • Turning technical and sales messages into PR messages that journalist will want to use
  • Writing key messages to drive positive PR
  • Writing key messages for crisis and incident situations
  • Developing supporting proof points and sound bites
  • How to produce a messaging matrix
  • Integrating and embedding the messages into your communications programme
  • Training-in the messages to the client and agency team
  • Brave PR
  • Business Link
  • Capgemini
  • Chartered Institute of Marketing
  • CIPR
  • Cohn and Wolfe
  • Communique PR
  • Cow PR
  • Darwall Smith & Associates
  • Eulogy!
  • Food Brands Group
  • GCI
  • Guildford Borough Council
  • Hill & Knowlton
  • immediate future PR
  • Kaizo
  • Ketchum
  • KPMG
  • Kurt Geiger
  • London Borough of Camden
  • Manning Selvage and Lee
  • My Croatia
  • Porter Novelli
  • Prevista
  • Radiator PR
  • Royal Mail
  • Saudi British Bank (SABB)
  • Saudi Basic Industries Corporation (SABIC)
  • Selfridges
  • Siren
  • Slice
  • The Red Consultancy
  • Toni & Guy
  • Wild Card
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