Message Development
Simple, clear, concise messages are one of the fundamentals of any PR consultant’s toolkit. Get the messaging right and the rest of the campaign will follow. This course will equip attendees with the skills and tools they need to produce believable and deliverable messages. It includes a message writing workshop.
- The importance of key messages
- Tried and tested messaging frameworks
- Turning technical and sales messages into PR messages that journalist will want to use
- Writing key messages to drive positive PR
- Writing key messages for crisis and incident situations
- Developing supporting proof points and sound bites
- How to produce a messaging matrix
- Integrating and embedding the messages into your communications programme
- Training-in the messages to the client and agency team