Photography in the Media
Good photography can mean the difference between a story making the press or not. This course covers the whole process from agreeing the shot to building relationships with picture desks.
- Focusing on different types of photo opportunity: objects, exhibitions, events, people
- Preparing for a photocall: organisational checklist and planning
- Securing maximum attendance: getting the right people down and what to do when they don't show
- Hot shots: tips on good photos, giving the media what they want
- Managing photographers: handling photographers, positioning, briefing and direction
- Picture captions: writing concise, eye-catching copy
- Placing photos: selling-in, syndication, follow-up