Press Release Writing
No PR professional's tool kit is complete without the ability to write effective and eye-catching press releases. Done well, they are an invaluable tool for attracting the media's attention and getting the message across. This workshop gives participants the opportunity to take a step back, away from the pressures of the office, and consider what really goes into writing a fantastic press release.
- Finding the balance between corporate messaging and real news
- How to create news when there's no news
- Understanding the media destination - relevance and research
- Dos and don'ts of structure, style and content
- E-releases - impact of technology on presentation style and delivery
- Repackaging a release for different media: print, radio and TV