Press Release Writing
No PR professional's tool kit is complete without the ability to write effective and eye-catching press releases. This workshop gives participants the opportunity to take a step back, away from the pressures of the office, and consider what really goes into writing a fantastic press release.
- Identifying the news angle
- Finding the balance between corporate messaging and real news
- Creating news when there's no news
- Structuring the release
- Distilling complex or technical content into plain English
- Impact of technology on release style and delivery
- Repackaging a release for different media: print, radio and TV