Project Management
Co-ordinating a campaign requires a high level of forward planning and organisational skills. This course takes delegates through a series of typical PR scenarios from beginning to end, working through ’live’ examples.
- Developing a timeline: logistical planning from content to catering
- Budgets: managing budgets
- Contingency plans: preparing for the worst case scenario
- Wash up: monitoring and reviewing activity
Project management scenarios (dependent on delegate requirements):
- Events
- Press trips, press conferences and briefings
- Photocalls
- Advertorials and competitions
- Press packs / creative materials