Proposal Writing
Pulling together a pitch document or proposal can at first seem a daunting task, but by following the step-by-step guidelines, it becomes a straightforward and logical process. From taking the brief to finalising the plans, this plain English course demonstrates how to pull together a professional strategic PR campaign.
- Definition of strategy: what it is, how to use it and its benefits
- Briefs: taking and interrogating client briefs
- The planning process: preparation and industry/client research
- Building the framework: difference between objectives, strategy and tactics
- Messages: agreeing and refining messages
- Tactics: creative ideas, research and development
- Budgeting: cost allocation, expenses and fees
- Results: monitoring, measuring and reviewing