Proposal Writing
Pulling together a pitch document or proposal can at first seem a daunting task, but by following the step-by-step guidelines, it becomes a straightforward and logical process. From taking the brief to finalising the plans, this plain English course demonstrates how to pull together a professional strategic PR campaign.
- Taking and interrogating briefs
- Conducting in-depth research and interpreting findings in an intelligent way
- Answering the 'so what?' and the 'why?'
- Understanding the difference between objectives, strategy and tactics
- Structuring your work to build an irrefutable business case
- Developing a systematic approach to storytelling
- Demonstrating commercial value and return on investment
- Agreeing and refining messages
- Developing creative ideas that fit strategically
- Monitoring, measuring and reviewing