Understanding Radio
Radio PR is an art unto itself – the approach is very different to that of print PR. Often overlooked, it’s a key part of many PR campaigns, which can ensure that your messages are broadcast to the masses. This course can be conducted either in-house or in a radio studio, depending on your requirements.
- Identifying the opportunities: building a database of stations, programmes and contacts
- Demographics: peak listening times, audience profiling and strategic targeting
- Building your story: how to excite producers, presenters and their listeners
- Preparing your campaign: radio bulletin sheets and speaker briefs
- Spokespeople: choosing and briefing your brand ambassadors
- Interview techniques: message delivery, style and content
- Brand mentions: what is permitted and in what form
- ISDN studio: technology and techniques