Working with the Media
Good media relations form the foundation of the vast majority of PR campaigns, so it's imperative to get it right. This course teaches the golden rules of placing a story in the media, as well as providing participants with lots of practical role play opportunities and examples.
- Know the media: deadlines, lead times, a day in the life of a newspaper
- Media targeting: contact lists, maintaining a database, follow-ups, timings
- Confidence boosting: how to enjoy talking to the media
- Media scripts: five and 30 second dialogues, role play
- Media etiquette: handling incoming enquiries, fielding calls and taking messages, role play
- Media forums: press conferences - briefings - meetings and their benefits
- Growing your database: quality vs. quantity, nurturing relationships
- Responding to the media agenda: reacting to topical issues
- The cross sell: promoting multiple clients at one time, role play