Working with the Media
Good media and blogger relations form the foundation of the vast majority of PR campaigns, so it's imperative to get it right. This course teaches the golden rules of placing a story in the media and provides participants with lots of practical role play opportunities and examples.
- Nurturing longterm relationships with bloggers and journalists
- Responding to the media agenda and reacting to topical issues
- Understanding the media: deadlines, lead times, a day in the life of
- Developing contact lists, maintaining a database, follow-ups, timings
- Writing media scripts
- Handling incoming enquiries, fielding calls and taking messages
- Choosing the right forum: press conferences, briefings, meetings and their benefits
- Cross-selling multiple clients and stories at one time