Client Profitability & Communication Skills
Profitability determines the success and survival of every PR business. This workshop helps consultants of all levels to gain a greater understanding of how profitability is determined, what it means to the business and most importantly how they can contribute as individuals to the management of profitability.
- What is profit and why is it important?
- How is profitability determined?
- Different types of costs and how to manage them
- Key profitability ratios and how to use them
- Your role in managing client profitability
- Pricing principles – time/value and fixed/variable
- Managing service levels and client expectations
- Focusing on client value
- Selling more to existing clients
- Negotiation skills