Client Profitability & Communication Skills

Profitability determines the success and survival of every PR business. This workshop helps consultants of all levels to gain a greater understanding of how profitability is determined, what it means to the business and most importantly how they can contribute as individuals to the management of profitability.

• What is profit and why is it important?
• How is profitability determined?
• Different types of costs and how to manage them
• Key profitability ratios and how to use them
• Your role in managing client profitability
• Pricing principles – time/value and fixed/variable
• Managing service levels and client expectations
• Focusing on client value
• Selling more to existing clients
• Negotiation skills