Developing the Account Director Mindset

Making the transition from account manager to account director isn’t about doing the same job better. It requires the ability to shift from tactical to strategic, implementer to driver and from team member to team leader.  Designed for consultants already in the account director role and for those for whom promotion to this level is imminent, this programme consists of a series of optional modules that can be selected and shaped to deliver a solid grounding in the primary aspects of the account director role within your agency.

Optional modules include:

  • An introduction to the role and expectations of an account director
  • Becoming a trusted advisor
  • Retaining and growing accounts
  • Establishing multi-level client relationships
  • Commercial skills and client profitability
  • Effective selling skills
  • Managing team performance and development
  • Developing your network
  • New business development
Biscuits, Cakes, Crisps & Confectionery Association Brave PR Business Link Capgemini Chartered Institute of Marketing CIPR Cohn and Wolfe Communique PR Cow PR Darwall Smith & Associates Eulogy! Food Brands Group GCI Guildford Borough Council Hill & Knowlton immediate future PR Kaizo Ketchum KPMG Kurt Geiger London Borough of Camden Manning Selvage and Lee My Croatia Porter Novelli Prevista Radiator PR Royal Mail Saudi British Bank (SABB) Saudi Basic Industries Corporation (SABIC) Selfridges Siren Slice The Red Consultancy Toni & Guy Wild Card

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