Creative Thinking

The world of PR is a competitive one. The media are increasingly on the look out for new and exciting stories and it’s our job to deliver them. During this session, delegates learn creative techniques designed to stimulate innovative ideas and unearth PR-worthy angles from within the business.

  • Unleashing creativity: how to access the creative brain 
  • Creativity and strategy: creative campaigns that deliver for the business 
  • Tips and techniques: methods of improving your creative abilities and ways to generate new ideas 
  • Creativity in practice: real life case studies of successful creative campaigns

Biscuits, Cakes, Crisps & Confectionery Association Brave PR Business Link Capgemini Chartered Institute of Marketing CIPR Cohn and Wolfe Communique PR Cow PR Darwall Smith & Associates Eulogy! Food Brands Group GCI Guildford Borough Council Hill & Knowlton immediate future PR Kaizo Ketchum KPMG Kurt Geiger London Borough of Camden Manning Selvage and Lee My Croatia Porter Novelli Prevista Radiator PR Royal Mail Saudi British Bank (SABB) Saudi Basic Industries Corporation (SABIC) Selfridges Siren Slice The Red Consultancy Toni & Guy Wild Card

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