Digital Marketing

Digital PR can seem overwhelming to the uninitiated. In reality, it is a natural extension of traditional marketing channels. This course gives a comprehensive overview of the different aspects of new media and shows delegates how they can be simply and successfully integrated with more established PR strategies.

• The transition to digital: an overview of the opportunities and what they mean for you
• Definitions and jargon busting: making sense of it all
• Understanding the similarities and differences between traditional media and online - how they can complement and feed each other
• Developing strategic, integrated and measurable campaigns that meet pre-defined business objectives
• Building a network of contacts: identifying and contacting key online influencers
• Different types of content: video, podcasts, blogs, vodcasts; when and how to use them
• Investigating social media platforms e.g. Facebook, MySpace, Bebo, Second Life
• Creating ’scoops’ for social networks, community sites and user forums: developing memorable campaigns that make a commercial impact
• Best practice: case studies of how to do it and…
• Digital blunders: examples of how not to do it
• Practising what you preach: employing digital strategies for your own PR agency - from SEO to engaging with blogs