Media Interviews

This course is for executives with company spokesperson responsibilities. It teaches delegates how to prepare to speak to the media about the business and issues surrounding it.

• Setting up interviews: selecting the media, offering your services as a spokesperson
• Questions and answers: understanding the company line, identifying the main messages and sticking to them, developing Q&As, role play
• Confidence building: preparing for an interview
• Physical presentation: what to wear, body language, bad habits
• Interview practicalities: broadcast terminology, who’s who in broadcast, inside the studio
• Crisis/ issues: difficult scenarios, tricky journalists, taking control of the interview, introducing positive messages
• Handling incoming media enquiries: gathering information, interview selection - including when and how to say no, role play