Photography in the Media

Good photography can mean the difference between a story making the press or not.  This course covers the whole process from agreeing the shot to building relationships with picture desks.

• Focusing on different types of photo opportunity: objects, exhibitions, events, people
• Preparing for a photocall: organisational checklist and planning
• Securing maximum attendance: getting the right people down and what do do when they don't show
• Hot shots: tips on good photos, giving the media what they want
• Managing photographers: handling photographers, positioning, briefing and direction
• Picture captions: writing concise, eye-catching copy
• Placing photos: selling-in, syndication, follow-up