PR Relationships

The key to a first rate PR campaign is a first rate client / agency relationship. This course demonstrates how a harmonious partnership can be created to produce outstanding results.

Option 1: Client Management: (Agencies only)

• Client life: behind the scenes in-house, what makes clients tick
• Reporting: systems and processes
• Juggling clients: time management, prioritising and communication
• Adding value: enhancing the service without over-servicing
• Financial issues: contracts, negotiation, billing
• Tricky clients: handling difficult scenarios and conflict, role play

Or

Option 2: Agency Management: (In-house only)

• Agency life: behind the scenes in an agency, what makes our agencies tick
• Reporting: systems and processes
• Briefing your agencies: writing and delivering a brief
• Motivation: getting the best out of your agencies
• Financial issues: contracts, negotiation, billing
• Underperformance: handling difficult agencies and conflict