Project Management

Co-ordinating a campaign requires a high level of forward planning and organisational skills. This course takes delegates through a series of typical PR scenarios from beginning to end, working through ’live’ examples.

• Developing a timeline: logistical planning from content to catering
• Budgets: managing budgets
• Contingency plans: preparing for the worst case scenario
• Wash up: monitoring and reviewing activity

Project management scenarios (dependent on delegate requirements):

• Events 
• Press trips, press conferences and briefings 
• Photocalls
• Advertorials and competitions
• Press packs / creative materials