Proposal Writing

Pulling together a pitch document or proposal can at first seem a daunting task, but by following the step-by-step guidelines, it becomes a straightforward and logical process.  From taking the brief to finalising the plans, this plain English course demonstrates how to pull together a professional strategic PR campaign.

• Definition of strategy: what it is, how to use it and its benefits
• Briefs: taking and interrogating client briefs
• The planning process: preparation and industry/client research
• Building the framework: difference between objectives, strategy and tactics
• Messages: agreeing and refining messages
• Tactics: creative ideas, research and development
• Budgeting: cost allocation, expenses and fees
• Results: monitoring, measuring and reviewing