Understanding Radio

Radio PR is an art unto itself – the approach is very different to that of print PR. Often overlooked, it’s a key part of many PR campaigns, which can ensure that your messages are broadcast to the masses. This course can be conducted either in-house or in a radio studio, depending on your requirements.

• Identifying the opportunities: building a database of stations, programmes and contacts 
• Demographics: peak listening times, audience profiling and strategic targeting 
• Building your story: how to excite producers, presenters and their listeners 
• Preparing your campaign: radio bulletin sheets and speaker briefs 
• Spokespeople: choosing and briefing your brand ambassadors 
• Interview techniques: message delivery, style and content 
• Brand mentions: what is permitted and in what form 
• ISDN studio: technology and techniques