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Savage Communications

MARKETING PRINCIPLES

Tuesday 13 April 2021

Cohort 1: 09.30-11.00

Cohort 2: 11.30-13.00

THE ART OF WRITING

Tuesday 20 April 2021

Cohort 1: 09.30-11.00

Cohort 2: 11.30-13.00

Meeting ID: 824 644 5034

ABOUT THE TRAINING

Hi everyone,

I'm looking forward to seeing you for these workshops.

Writing marketing copy to promote events, such as training, consultations or focus groups involves striking a careful balance between delivering factual messages and providing inspirational hooks: too factual and it will be dry; too creative and the essentials will be lost.

You will come away from this session with greater confidence in your writing. You will develop a range of skills to engage the audience, spice up content and deliver concise marketing copy that successfully sells your products and services.

 

​Module 1: Marketing Principles

  • Understand core marketing principles

  • Gain clarity around the purpose 

  • Appreciate different reader needs

  • Help them understand the ‘why’

  • Know what to include and what to omit

  • Take a consistent approach to layout 

  • Cross-promote and provide links to additional resources

 

​Module 2: The Art of Writing

  • Discover how to enjoy writing with flair

  • Add sparkle through creative descriptions

  • Craft compelling headlines 

  • Make the first paragraph count

  • Convey the key information succinctly 

  • Adopt the right tone and style

  • Choose attention grabbing language

The training will be highly interactive, with plenty of opportunities to practise the techniques via a variety of exercises, such as writing, group breakout sessions, quizzes, and reviewing best practice examples. 

See you in April!

Margaret

 

PREPARATION

  1. Please ensure that you have completed the Plain English Module before the workshop.
     

  2. Please bring an example of a real event that you need to promote. We will be working on this during the session.  

WHAT PEOPLE SAY

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CAPGEMINI

SENIOR HR BUSINESS PARTNER

We wanted to help our teams improve their writing skills in order to produce polished, professional business writing. The course focused on the essential skills to write clearly and effectively. It was an excellent and well received course which created a buzz in the office.

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ROYAL SOCIETY OF BIOLOGY

TRAINING & DEVELOPMENT MANAGER

Margaret has delivered two writing courses for the Royal Society of Biology, one in-person and one by video conference platform Zoom. Margaret is great at what she does and created very engaging and interesting courses. My colleagues who attended the course were full of praise for Margaret and the way she delivered the course, particularly via Zoom, where she managed to maintain a good level of interactivity.

ABOUT MARGARET WEBSTER

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Margaret Webster is not only a professional writing trainer, she is a professional writer. Her clients include AstraZeneca, Duchenne UK, English Football League, Historic England, London Stock Exchange, Macmillan Cancer Support, Network Rail, Rathbones and the Royal Borough of Kensington & Chelsea and Wycombe Council. 

Margaret’s talent lies in bringing her subject matter to life in an engaging, memorable way. 

 

As a writer, she has been producing corporate and marketing communications for over 20 years. She has written about a wide variety of topics for diverse audiences across many different media – ranging from light-hearted feature articles to high-stakes conference speeches. 

For the last five years, she has specialised in large, complex projects where she works with organisations on their most important communications, such as key reports, strategies, standard operating procedures, television scripts and pitch documents.

She shows their people how to craft communications that are relevant, clear and vivid for their target audiences. And she shares practical techniques and tools with them so they can quickly improve their business writing, copywriting or public speaking.

Margaret is also a coach to senior executives, entrepreneurs, technical experts and other copywriters.

Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.

CONSULTANCIES

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image3
RedConsultancy
RedConsultancy
Ogilvy
Ogilvy
Four
Four
ColeyPorterBellFinal
ColeyPorterBellFinal
Unlimited Group
Unlimited Group
Lansons
Lansons
Exposure
Exposure
FleishmanHillardFishburn.jpg
FleishmanHillardFishburn.jpg
Greenlight
Greenlight
Clarion
Clarion
Portas
Portas
Talk PR 2
Talk PR 2
NelstonBostock2
NelstonBostock2
Greenhouse
Greenhouse

CORPORATE CLIENTS

SonyATV
SonyATV
Louboutin
Louboutin
Quintessentially2
Quintessentially2
CIPR2
CIPR2
VICE
VICE
FCA_edited
FCA_edited
Odeon
Odeon
McDonalds-logo
McDonalds-logo
BritishFashionCouncil
BritishFashionCouncil
NHS
NHS
WWF
WWF
Asda
Asda
NetworkRail
NetworkRail
BBC
BBC
Savills
Savills