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Savage Communications

MARKETING PRINCIPLES &
THE ART OF WRITING

Marketing Principles

Tuesday 27 June, 09.30-11.00

 

Art of Writing

Thursday 6 July, 09.30-11.00

WE ARE LIVE IN

Meeting ID: 373 322 466 824
Passcode: mk5Xze

Download Teams | Join on the web

IMPORTANT

  1. Dial in from your own device, in a completely separate location / meeting room from other participants.
     

  2. Head into the waiting room 5 minutes before the start time.

WORKSHOP OVERVIEW

Hi everyone,

I'm looking forward to seeing you for the Marketing Principles and Art of Writing workshops.

Writing marketing copy involves striking a careful balance between delivering factual messages and providing inspirational hooks: too factual and it will be dry; too creative and the essentials will be lost.


You will come away from this session with greater confidence in your writing. You will develop a range of skills to engage the audience, spice up content and deliver concise marketing copy that successfully sells your products and services.

PART 1: MARKETING PRINCIPLES

  • Understand core marketing principles

  • Gain clarity around the purpose 

  • Appreciate different reader needs

  • Help them understand the ‘why’

  • Know what to include and what to omit

  • Take a consistent approach to layout 

  • Cross-promote and provide links to additional resources

PART 2: THE ART OF WRITING

  • Discover how to enjoy writing with flair

  • Add sparkle through creative descriptions

  • Craft compelling headlines

  • Make the first paragraph count

  • Convey the key information succinctly

  • Adopt the right tone and style

  • Choose attention grabbing language

The training will be highly interactive, with plenty of opportunities to practise the techniques via a variety of exercises, such as writing, group breakout sessions, quizzes, and reviewing best practice examples.  

See you soon!

Margaret

PREPARATION

Please ensure that you have completed the Plain English Module before the workshop. 

WHAT PEOPLE SAY

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CAPGEMINI IRELAND
 
HR BUSINESS PARTNER

Margaret’s writing course was excellent. It was well-received and created a buzz in the office. She was seen by the participants as someone who not only knew the subject in depth, but was also an extremely personable and engaging trainer. 

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ROYAL SOCIETY OF BIOLOGY
 
DIGITAL LEARNING OFFICER

Margaret is great at what she does and created a very engaging and interesting course. The delegates were full of praise for her and the way she delivered the minute-taking courses, particularly via Zoom, where she managed to maintain a good level of interactivity.

Preparation

ABOUT MARGARET WEBSTER

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Margaret is a professional writer and communicator, and specialist trainer and coach in these areas. She has been helping organisations to create compelling communications, delivered with impact, for over 20 years.
 

As a trainer, Margaret shows people how to craft communications and presentations that are relevant, clear and vivid for their target audiences. She shares practical techniques and tools so they can quickly improve their business writing and public speaking. 

Her talent lies in bringing her subject matter to life in an engaging, memorable way. 
 
Her clients include AstraZeneca, English Football League, London Stock Exchange, Macmillan Cancer Support, Network Rail, and the Royal Borough of Kensington & Chelsea.

Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.

CONSULTANCIES

CORPORATE CLIENTS

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