ABOUT THE TRAINING
I'm looking forward to seeing you for Brilliant Bids training.
You will learn how to structure your thinking and articulate complex solutions clearly by putting yourselves in the shoes of the client or prospect. You will feel confident about the core components of bid writing, from executive summaries and win-themes to value propositions and differentiators. You will understand how to write compelling sales copy that, ultimately, wins bids.
See you soon!
PREPARATION AND PLANNING
Bid evaluators: understanding the decision-making process and criteria
Ensuring that you receive a clear and thorough brief
Taking a client-centred approach: expectations and objectives
Choosing the appropriate structure, style and format for the argument/business case
Adhering to Capgemini style guidelines and identity
SELLING THROUGH THE WRITTEN WORD
Deconstructing difficult questions and responding accurately
Writing executive summaries
Drawing out the win-themes
Writing value propositions
Demonstrating customer benefits, value adds and differentiators
Writing clear, succinct copy: the plain English approach
Avoiding jargon, acronyms and clichés
Using the active voice
Editing & proofing techniques
Ahead of the training, please send Sarah an email answering the following questions by 29 June.
What is your role in the bid writing process?
Looking at the overview above, is there anything in particular you would like to focus on during the session?
WHAT PEOPLE SAY
Thank you for such an amazing training session!
ADVERTISING SOLUTIONS MANAGER
A great combo of practical/applicable advice, and so well presented. Looked like there was a lot of work put into a custom course, and I thought it was totally worth it.
BUSINESS RELATIONSHIP MANAGER
Genuinely the most useful training session I have been on.
ABOUT AMELIA BULLOCK-MUIR
Amelia has spent the past decade working for leading independent communications consultancies, providing strategic counsel and communications training. Her clients have included eBay, lastminute.com group, The Trade Desk and tech unicorn Personio. She has coached clients, from sales executives to the c-suite, to communicate more confidently and persuasively. Workshop topics include data storytelling, creative writing, media, panel and presentation skills.
As well as running training courses, Amelia is a professional copywriter and an expert in how to improve message delivery across a range of channels and situations. She is currently studying an MSc in psychology and has a keen interest in its application in the business/sales setting.
Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.