Savage Communications

AD MINDSET

Tuesday 22 & 29 June 2021

10.30-12.00

13.00-14.30

Meeting ID: 813 0641 6604
Passcode: 043104

IMPORTANT

1. Download the Zoom app before the workshop.
    

2. Head into the waiting room 5 minutes before the start time.
    

3. Complete your pre-work by the deadline.

ABOUT THE TRAINING

Hi everyone,

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I'm looking forward to seeing you for AD Mindset training.

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This suite of 4 x 90-min interactive sessions teach valuable techniques for operating as an excellent account director. You will learn how to move from tactician to strategist, from supplier to consultant, in the eyes of your clients.

By positioning yourself as a trusted advisor, you will be able to influence important business decisions and unlock client budgets. You will be able to build long-term, mutually beneficial relationships with your stakeholders.

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See you soon!

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Izzy

MODULE 1
Confident Questioning

• Interrogate briefs and ask the right questions

• Play the role of the trusted advisor to help the client find out what they really need

• Conduct regular health checks to pre-empt any issues 

• Identify SMART objectives that actually make a difference 

MODULE 2
Value-based Relationships

• Demonstrate commercial value and return on investment

• Use the NOSE (needs, outcome, solution, evidence) model to structure a persuasive business case

• Answer the ‘so what’ and the ‘why’

• Understand and use the latest evaluation tools

MODULE 3
Strategic Planning Frameworks

• Appreciate the difference between objectives, strategy and tactics

• Expand the SWOT to deliver insight and originality

• Use PESTLE analysis to identify opportunities and threats

• Run a strategic brainstorming

MODULE 4
Budgeting and Profitability

• Introduce budget conversations

• Know your leverage in negotiations

• Avoid over-servicing by having assertive conversations

• Learn how to push back, positively

In preparation for this training, please complete the below, sending your responses to question 1 to Jo by Wednesday 9 June.

1. From the workshop overview, what are your objectives for the sessions?
    

2. Please schedule 15 mins with your manager to agree your learning objectives and arrange a time, following the training, to feed back to them on your progress.

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WHAT PEOPLE SAY

SQN

MANAGING DIRECTOR

“Our team benefitted hugely from the breadth of knowledge, insight and first-hand experience delivered by Isobel. All members of our team left each of the sessions informed, invigorated and eager to put their newfound learning into practice.We look forward to working with her again in the future – highly recommended!”

ABOUT ISOBEL CAMIER

Isobel Camier (MCIPR) is a senior communications professional and PR trainer. She has been in the industry for over 15 years, working both agency-side and as Head of Communications for Williams F1. 

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Today, Isobel delivers bespoke PR workshops to agencies, corporate businesses, individuals and charities. Her talent is in tailoring training sessions to clients' specific objectives. Her training style is known for being energetic and engaging. 

She has the privilege of being an accredited trainer for the Chartered Institute of Public Relations, where she runs training on a range of topics.

Her other training clients have included Nelson Bostock, Starlizard, Red Consultancy, CC Group, Tamarindo, Clarion Communications, Erlam and media specialist Response Source. 

Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.

CONSULTANCIES

CORPORATE CLIENTS