Savage Communications

AM MINDSET

Thursday 28 October

09.30-17.00

Venue: Bankside

IMPORTANT

Please complete your pre-work by the deadline.

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Please bring a charged phone and laptop

for exercises.

ABOUT THE TRAINING

Hi everyone,

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I'm looking forward to seeing you for AM Mindset training.

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This workshop teaches what it means to be a skilled account manager. You will gain vital tools for influencing clients, establishing trusted advisor status, and dealing with challenging situations, confidently and assertively. You will learn how to communicate with gravitas and authority. You will have the confidence to sell ideas and gain buy-in to recommendations with the language you use, the knowledge you demonstrate and the credibility you display.

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See you soon!

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Izzy

MODULE 1
Establishing Trusted Advisor Status

• Understand what it means to be a trusted advisor – positivity, challenge, respect, expertise, drive, initiative, ownership

• Learn about the trust equation and how to improve your score 

• Know your leverage and why your clients need you

• Appreciate client motivators and common bugbears 

MODULE 2
Leading Meetings, Authoritatively 

• Know how to chair meetings and contribute with conviction 

• Master the art of intelligent small talk and powerful questions

• Demonstrate executive presence 

• Ensure meetings are focused and outcome-driven

MODULE 3
Communicating with Impact 

• Command trust and respect, by finding the perfect balance between warmth and competence

• Learn how to dial up or de-emphasise your energy levels, according to your extraverted / introverted inclinations

• Hone vocal delivery – pace, tone, volume and clarity – becoming aware of personal habits

• Flex your style to different stakeholder preferences

MODULE 4
Dealing with Challenging Situations

• Find your voice with more extraverted or senior clients

• Think on your feet 

• Field difficult questions and objections 

• Handle unresponsive / disinterested clients 

In preparation for this training, please complete the below, sending your responses to question 1 to Jo by Thursday 14 October.

1. From the workshop overview, what are your objectives for the sessions?
    

2. Please schedule 15 mins with your manager to agree your learning objectives and arrange a time, following the training, to feed back to them on your progress.
    

3. Please read the following scenario. You will be asked to deliver this introduction of yourself to the group, so that we can provide you with live feedback. It’s vital that you prepare well.
    

• You are meeting a client [choose real client and job title e.g. eBay, CEO], for the first time. They ask you to introduce yourself. You have 2-3 mins to explain your role at the agency, giving specific examples of relevant projects with results, previous experience and interests. Bring your unique personality. It’s important that you sound relaxed and conversational. You’re not allowed to read from a script.

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WHAT PEOPLE SAY

ABOUT ISOBEL CAMIER

Isobel Camier (MCIPR) is a senior communications professional and PR trainer. She has been in the industry for over 15 years, working both agency-side and as Head of Communications for Williams F1. 

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Today, Isobel delivers bespoke PR workshops to agencies, corporate businesses, individuals and charities. Her talent is in tailoring training sessions to clients' specific objectives. Her training style is known for being energetic and engaging. 

She has the privilege of being an accredited trainer for the Chartered Institute of Public Relations, where she runs training on a range of topics.

Her other training clients have included Nelson Bostock, Starlizard, Red Consultancy, CC Group, Tamarindo, Clarion Communications, Erlam and media specialist Response Source. 

Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.

CONSULTANCIES

CORPORATE CLIENTS