ABOUT THE TRAINING
I'm looking forward to seeing you for AM Mindset training.
This workshop teaches what it means to be a skilled account manager. You will gain vital tools for influencing clients, establishing trusted advisor status, and dealing with challenging situations, confidently and assertively. You will learn how to communicate with gravitas and authority. You will have the confidence to sell ideas and gain buy-in to recommendations with the language you use, the knowledge you demonstrate and the credibility you display.
See you soon!
Establishing Trusted Advisor Status
Understand what it means to be a trusted advisor – positivity, challenge, respect, expertise, drive, initiative, ownership
Learn about the trust equation and how to improve your score
Know your leverage and why your clients need you
Appreciate client motivators and common bugbears
Leading Meetings, Authoritatively
Know how to chair meetings and contribute with conviction
Master the art of intelligent small talk and powerful questions
Demonstrate executive presence
Ensure meetings are focused and outcome-driven
Communicating with Impact
Command trust and respect, by finding the perfect balance between warmth and competence
Learn how to dial up or de-emphasise your energy levels, according to your extraverted / introverted inclinations
Hone vocal delivery – pace, tone, volume and clarity – becoming aware of personal habits
Flex your style to different stakeholder preferences
Dealing with Challenging Situations
Find your voice with more extraverted or senior clients
Think on your feet
Field difficult questions and objections
Handle unresponsive / disinterested clients
In preparation for this training, please complete the below, sending your responses to question 1 to Jo by Thursday 14 October.
From the workshop overview, what are your objectives for the sessions?
Please schedule 15 mins with your manager to agree your learning objectives and arrange a time, following the training, to feed back to them on your progress.
Please read the following scenario. You will be asked to deliver this introduction of yourself to the group, so that we can provide you with live feedback. It’s vital that you prepare well.
You are meeting a client [choose real client and job title e.g. eBay, CEO], for the first time. They ask you to introduce yourself. You have 2-3 mins to explain your role at the agency, giving specific examples of relevant projects with results, previous experience and interests. Bring your unique personality. It’s important that you sound relaxed and conversational. You’re not allowed to read from a script.
WHAT PEOPLE SAY
Our team benefitted hugely from the breadth of knowledge, insight and first-hand experience delivered by Isobel. All members of our team left each of the sessions informed, invigorated and eager to put their newfound learning into practice.We look forward to working with her again in the future – highly recommended!
I’ve been on many courses over the years and can honestly say this was right up there with the best. Not only was the content good but all of the sessions were engaging and you went at a great pace.
ABOUT ISOBEL CAMIER
Isobel Camier (MCIPR) is a senior communications professional and PR trainer. She has been in the industry for over 15 years, working both agency-side and as Head of Communications for Williams F1.
Today, Isobel delivers bespoke PR workshops to agencies, corporate businesses, individuals and charities. Her talent is in tailoring training sessions to clients' specific objectives. Her training style is known for being energetic and engaging.
She has the privilege of being an accredited trainer for the Chartered Institute of Public Relations, where she runs training on a range of topics.
Her other training clients have included Nelson Bostock, Starlizard, Red Consultancy, CC Group, Tamarindo, Clarion Communications, Erlam and media specialist Response Source.
Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.