Savage Communications


It is critical that you attend all 8 modules so please ensure that these dates are in your diary

Tuesday 6 April 2021


Wednesday 14 April 2021


Monday 19 April 2021


Tuesday 27 April 2021


Wednesday 5 May 2021


Thursday 13 May 2021


Thursday 20 May 2021


Wednesday 26 May 2021


Meeting ID: 831 1752 4196
Passcode: 199555


Hi everyone,

I'm looking forward to seeing you for the People Management programme. Here's a content overview, so you can see what we'll be covering.

Modules 1 & 2: Motivating Teams

These modules teach you how to get the best from your teams. They will help you to develop emotional intelligence and to have inspirational, positive conversations to boost performance.

  • Appreciate your natural management style and its impact; recognise differences in others

  • Map your teams onto the DiSC wheel, and create a workable action plan to boost performance

  • Know how to deliver recognition that is heard and appreciated; practise positive reinforcement

  • Understand the difference between intrinsic and extrinsic motivators

Modules 3 & 4: Delegating and Briefing

You will come away from these sessions with a clear idea of how to step up and let go. You will learn how to build a culture of ownership and initiative, resulting in improved performance.

  • Learn to deliver consistently clear, thorough briefs

  • Get to grips with the High Challenge-High Support principles and identify your underlying beliefs

  • Appreciate how to brief colleagues according to their competence 

  • Know when to ‘coach’ and when to ‘direct’

  • Use the GROW coaching model to help team members with clarity and decision making

  • Check for understanding, providing space for questions and recognise incongruous non verbal signals


Modules 5 & 6: Performance Management

These modules show you how to get the best out of others by having assertive and constructive conversations about performance. You will learn how to make performance coaching a way of everyday working life.

  • Understand the components of a career toolkit

  • Set SMART objectives and evaluate success

  • Hold performance reviews and identify development needs

  • Diagnose poor performance and the reasons

  • Understand how to structure critical feedback

  • Communicate expectations assertively and explicitly

Modules 7 & 8: Challenging Situations

These sessions teach you how to handle challenging team members and difficult situations in a constructive manner. They show how to raise matters assertively and objectively, without blame or emotion.  

  • Know how and when to address conflict

  • Learn how to use rewards and penalties

  • Plan for different types of difficult conversation

  • Empathise with other people’s motives, such as frustration, vulnerability and threat

  • Diffuse heated scenarios assertively and sensitively

  • Deal with emotional responses, push back and denial

See you soon!



Please send your responses to questions 1 and 2 to Aoife by Wednesday 31 March.

  1. What are your 3 most important objectives for the training programme?

  2. Describe, in detail, a people management challenge that you’re currently facing.

  3. Please schedule 15 mins with your manager to agree your learning objectives and arrange a time, following the training, to feed back to them on your progress. This step is crucial and will be discussed during the training. 







I just wanted to say thank you so much for everything. You really are making such a difference to us all.





I found the training extremely helpful, especially ahead of some of the management conversations I’ve already had to have to have, so thanks so much!





Thank you again for the management training. It was an informative day with lots learnt and a real insight into things I usually take for granted. I have no doubt I'll be using all the things you taught us.


Kerry is an experienced coach and trainer who specialises in developing high performing leaders. 

She is an accredited trainer for the Chartered Institute of Public Relations. Her agency clients include Fitch (WPP), MHP (Engine Group) and Fleishman Hillard (Omnicom). Prior to moving into L&D, Kerry worked at a number of comms consultancies, including Freud Communications and Hill & Knowlton.

Over the years, she has helped many managers and leaders overcome significant management challenges, such as motivating teams, creating cultural change and dealing with performance issues.

She is a certified trainer in Liberating Leadership, a licensed Insights Discovery® practitioner, a member of the Association for Coaching and NLP trained. She holds a post graduate certificate in executive coaching from Henley Business School. 

Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.