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Savage Communications

PRESENTING CREATIVE WORK

WE ARE LIVE IN

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DATE

09.30-17.00

THURSDAY 30 MAY

Venue: Live Union

PREPARATION

DEADLINE

FRIDAY 24 MAY

This interactive workshop is designed to help you deliver purposeful, authoritative presentations, in all settings, from new business pitches to client meetings.

  • You will learn how to shape a compelling narrative, delivering impactful content that really hits the mark with clients and prospects.

  • You will learn essential skills, such as how to engage the room, how to tell a story, and how to sell with passion and conviction.

  • You will understand how to build trust and rapport, inspiring confidence and communicating with gravitas.

  • You will gain a clear understanding of your personal presentation strengths; how to overcome your weaknesses; and how to give your presentations a genuine edge.           

MODULE 1:
THE NARRATIVE

  • Present creative concepts succinctly and persuasively
     

  • Understand how to open and close with impact; signpost, flag and transition
     

  • Use the power of three to prepare and frame your storytelling 

MODULE 2:
THE AUDIENCE

  • Appreciate the importance of stories to connect with your audience
     

  • Recognise different personalities and understand what makes them tick
     

  • Adapt your style to the needs and motivators of different stakeholders

MODULE 3: EXECUTIVE PRESENCE

  • Command trust and respect, by finding the perfect balance between warmth and competence 
     

  • Become aware of your personal presentation style
     

  • Learn how to dial up or de-emphasise your energy levels, according to your extraverted/ introverted inclinations

MODULE 4:
CONFIDENCE

  • Manage performance anxiety and imposter syndrome
     

  • Know your leverage
     

  • Access your own authentic voice as a presenter: ‘Find out who you are and do it on purpose’ 

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PREPARATION



So that we can maximise the impact of the workshop, there is some prep to do beforehand. You will need to allocate a good hour to do this properly. Please don’t shortcut it.  Send Part 1 to Sarah by Friday 24 May. Bring your laptops with you to the training.

 

Part 1

Prepare a 3-min presentation, selling a creative concept, (1-3 slides, maximum) that you have already delivered or will need to deliver soon. Send it to Sarah, so we can upload it ahead of the training.

 

We will be looking out for:

  • the ability to talk freely around the content, drawing conclusions and sharing insights about what this recommendation will deliver

  • a sense that you are having a persuasive conversation, rather than reading from a script or list of bullet points

  • a convincing, engaging, natural delivery style

 

Part 2

Prepare a 2-min introduction to yourself and Live Union, for a new client of your choice. Before you begin, get clear on their specific job title and their company. Consider any experience, projects and results that might be relevant to them and ensure your introduction is tailored to their needs, interests and motivators. No slides for this one.

Prep

WHAT PEOPLE SAY

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MHP
 
ASSOCIATE DIRECTOR

Since the training, I’ve had the opportunity to put the principles we discussed into practice on two pitches… and we’ve won both of them! On both occasions, feedback from the client was that we presented a clear and compelling programme underpinned by a solid strategic focus.

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SEEN PRESENTS
 
MANAGING DIRECTOR

Every session is packed with tangible and actionable suggestions and tools and the team always leave brimming with extra confidence and a revived attitude to put their learnings into action. Thank you!

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RED CONSULTANCY
 
ACCOUNT DIRECTOR

Absolutely loved today’s training session! The trainer was amazing. It’s helped boost my performance in presentations but has also given me the skills that I can apply in day-to-day work.

KERRY SAVAGE

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A highly experienced leadership coach, facilitator and communications expert, Kerry Savage is the director of Savage Communications Limited. 

Kerry delivers leadership development and executive coaching to a range of clients, from marketing agencies to high profile organisations, such as McDonald’s, F1, the FCA, Christian Louboutin and eBay. 
 
She is a senior coach practitioner, certified by the European Mentoring and Coaching Council (EMCC), and a member of the Association for Coaching (AC). She holds a Professional Certificate in Executive Coaching from Henley Business School. She is also trained in team coaching and NLP. She is accredited in the award-winning Liberating Leadership programme and is a licensed Insights Discovery practitioner.

She previously worked at some of the UK's most successful communications consultancies, including Freud Communications, Burson-Marsteller and Hill & Knowlton, as well as working in-house for Selfridges.

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