You will each be asked to give 2 x 30 second introductions to a client. For authenticity, you must first choose a real account. Imagine you are meeting the new marketing director for the first time…
How would you explain what Greenhouse does, in the context of their business and the marketing director’s interests?
How would you introduce yourself, including your role on the account and relevant experience, in a way that sounds authentic and conversational?
ABOUT THE TRAINING
I'm looking forward to seeing you for Executive Presence training.
These interactive workshops will provide you with advanced communication
skills to be able to build your profile with senior clients and colleagues.
Drawing on the latest global thinking around executive presence, you
will learn how to communicate with gravitas and authority.
You will have the confidence to sell ideas, gain buy-in to recommendations
and influence important business decisions with the language you use, the
knowledge you demonstrate and the credibility you display.
See you soon!
Use persuasive, influencer language to land your message
Build an irrefutable business case, using the NOSE model
Demonstrate expertise and make well-researched points strongly, backed up with data and proof points
Pre-empt objections and resistance, building them into your recommendations
Adapting Your Style
Command trust and respect, by finding the perfect balance between
warmth and competence
Learn how to dial up or de-emphasise your energy levels, according
to your extraverted / introverted inclinations
Hone vocal delivery – pace, tone and volume
Become aware of personal habits
Trusted Advisor Status
Understand what it means to be a trusted advisor
Benchmark your own trustworthiness using the trust equation
Learn how to build greater trust with clients and senior management
Find your voice and appreciate when less is more
Get grounded and find your authentic self
Prepare mentally, managing imposter syndrome and critical voices
Reframe limiting beliefs
Appreciate your professional brand strengths
To get you ready for the workshop, please prepare a short presentation. You’ll be receiving feedback from the group, so it’s vital you prepare well.
You are meeting a senior client [choose real company and job title e.g. Canon, Marketing Director], for the first time. By way of introduction, you have 3 mins to explain your role at the agency, tailoring your response to this particular client’s needs and interests. Provide specific examples of relevant projects and experience. Bring your unique personality. It’s important that you sound relaxed and conversational. You’re not allowed to read from a script.
Dress code: executive presence
WHAT PEOPLE SAY
BUSINESS RELATIONSHIP MANAGER
"Genuinely the most useful training session I have been on, thanks for your patience!”
ADVERTISING SOLUTIONS MANAGER
“That’s easily the best course I’ve been on in 9 years at eBay. A great combo of practical/applicable advice, and so well presented. Looked like there was a lot of work put into a custom course, and I thought it was totally worth it.”
“The workshop was ‘How to WOW!’ and she did just that. Aside from her perfect preparation for the course (she did her homework), she was able to turn a group of engineers into excellent presenters in 3 days! The course is fast paced, fun, informative, but most of all gives results.”
ABOUT KERRY SAVAGE
Kerry Savage has been teaching presentation skills for the last 14 years. She is a respected trainer with an impressive client list, including McDonald’s, Sony/ATV, Formula 1 and the BBC.
Kerry works with professionals, both on a 1-2-1 and group basis. Over the years, she has helped hundreds of people overcome presentation challenges, such as building their professional brand, handling media hostility and presenting under pressure.
She has prepared company directors for the daunting task of facing Select Committee, and worked with spokespeople from the Airports Commission to explain controversial proposals to local communities. She has taught the executive teams at Bonnier Publishing how to get their message across at industry events. She recently worked with the British Fashion Council to help leaders and managers improve their leadership communication. Other projects have included helping Haymarket Publishing’s leadership team to present their strategic vision to the business. She has delivered media training to CEOs and company spokespeople of consumer brands Patak’s, Green & Black’s and Diageo.
Kerry is an inspirational and dynamic trainer, who is passionate about helping others succeed. As well as being accredited in Liberating Leadership, she is a licensed Insights Discovery® practitioner, a member of the Association for Coaching and is NLP trained.
Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.