Savage Communications


Thursday 20 & 27 May 2021



Meeting ID: 819 5765 6115
Passcode: 562520

If you don't have the Zoom app, please download it ahead of the training.


Hi everyone,

I'm looking forward to seeing you for Line Management training.

You will learn how to get the best from your teams in this motivating, nuts-and-bolts training. It will help you to develop emotional intelligence and to have inspirational, positive conversations to boost performance and achieve results. You will learn how to build a culture of ownership and initiative, making performance coaching a way of everyday working life.

Session 1:


Role of a Line Manager


  • Understand the role of a line manager 

  • Familiarise yourself with the career management toolkit

  • Learn how to retain objectivity, acting as a role model and ambassador 

  • Have fair and realistic conversations about promotion timelines 

  • Know when to escalate an issue to HR or senior management

Motivating Teams

  • Understand what motivates different people 

  • Appreciate your natural management style and learn to flex your style accordingly 

  • Know how to deliver recognition that is heard and appreciated

  • Practise positive reinforcement 

Session 2:

Delegating and Briefing

  • Learn to deliver consistently clear, thorough briefs

  • Strike the perfect balance between ‘remote’ and ‘approachable’ – managerial, not matey

  • Appreciate how to brief colleagues according to their competence and maturity

  • Check for understanding, providing space for questions and recognising incongruous nonverbal signals


Performance Management

  • Set SMART objectives and evaluate success

  • Hold performance reviews and identify development needs

  • Diagnose poor performance and the reasons

  • Recognise whether performance issues are ‘can’t do’ (skills) or ‘won’t do’ (attitude) 

  • Understand how to structure critical feedback 

  • Learn how to use rewards and penalties 

  • Deal with emotional responses, push back and denial

See you soon!



Please send your responses to questions 1 and 2 to Mel by Thursday 29 April.

  1. What are your 3 most important objectives for the training programme?

  2. Describe, in detail, a people management challenge that you’re currently facing.

  3. Please schedule 15 mins with your manager to agree your learning objectives and arrange a time, following the training, to feed back to them on your progress. This step is crucial and will be discussed during the training. 







I just wanted to say thank you so much for everything. You really are making such a difference to us all.





Thank you again for the management training. It was an informative day with lots learnt and a real insight into things I usually take for granted. I have no doubt I'll be using all the things you taught us.


Kerry is an experienced coach and trainer who specialises in developing high performing leaders. 

She is an accredited trainer for the Chartered Institute of Public Relations. Her agency clients include Fitch (WPP), MHP (Engine Group) and Fleishman Hillard (Omnicom). Prior to moving into L&D, Kerry worked at a number of comms consultancies, including Freud Communications and Hill & Knowlton.

Over the years, she has helped many managers and leaders overcome significant management challenges, such as motivating teams, creating cultural change and dealing with performance issues.

She is a certified trainer in Liberating Leadership, a licensed Insights Discovery® practitioner, a member of the Association for Coaching and NLP trained. She holds a post graduate certificate in executive coaching from Henley Business School. 

Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.