14 & 28 May 2021
Meeting ID: 852 1217 3843
Download the Zoom app before the workshop.
Dial into the workshop 5 minutes before the start time. If you are late by more than 5 minutes after the start time, you will no longer have access.
ABOUT THE TRAINING
I'm looking forward to seeing you for Strategic Planning training.
This practical workshop will provide you with the clarity and confidence to structure a strategic communications plan from scratch. You will understand the core framework, from taking the brief to evaluation and measurement. You will learn how to develop outstanding, impactful campaigns.
See you soon!
Challenging the Brief
Interrogate the brief with advanced questioning skills
Get under the skin of what the client really wants
Distinguish between business and communications objectives
Strategy and Creative Themes
Run a strategic brainstorm
Expand the SWOT to deliver insight and originality
Arrive at the ‘wow’ moment effortlessly
Develop the narrative and build an irrefutable business case
Navigate through objectives to strategy and tactics
Tap into research resources
Learn how to use PESTLE
Conduct a stakeholder mapping exercise
Design messaging houses
Demonstrate commercial understanding and return on investment
Use red light thinking to evaluate ideas
Answer the 'so what?' and the 'why?'
Understand and use the latest evaluation tools
In preparation for this training, please send your responses to the questions below to Mel by Friday 30 April.
From the workshop overview, what are your objectives for the session?
What do you find hardest about strategic planning?
WHAT PEOPLE SAY
“Our team benefitted hugely from the breadth of knowledge, insight and first-hand experience delivered by Isobel. All members of our team left each of the sessions informed, invigorated and eager to put their newfound learning into practice.We look forward to working with her again in the future – highly recommended!”
ABOUT ISOBEL CAMIER
Isobel Camier (MCIPR) is a senior communications professional and PR trainer. She has been in the industry for over 15 years, working both agency-side and as Head of Communications for Williams F1.
Today, Isobel delivers bespoke PR workshops to agencies, corporate businesses, individuals and charities. Her talent is in tailoring training sessions to clients' specific objectives. Her training style is known for being energetic and engaging.
She has the privilege of being an accredited trainer for the Chartered Institute of Public Relations, where she runs training on a range of topics.
Her other training clients have included Red Consultancy, CC Group, Tamarindo, Clarion Communications, Erlam and media specialist Response Source.
Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.