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Savage Communications

STRATEGIC PLANNING

20 & 27 May 2021

10.30-12.00

13.00-14.30

Meeting ID: 852 1217 3843
Passcode: 538223

IMPORTANT!

  1. Download the Zoom app before the workshop.

  2. Head to the waiting room 5 minutes before the start time. If you are late by more than 5 minutes after the start time, you will no longer have access.

  3. Complete your pre-work by the deadline.

  4. If you are unable to attend, email Mel, Kristina and Sarah Powell in advance, as this will affect exercises that have been prepared by the trainers.

ABOUT THE TRAINING

Hi everyone,

I'm looking forward to seeing you for Strategic Planning training.

This practical workshop will provide you with the clarity and confidence to structure a strategic communications plan from scratch. You will understand the core framework, from taking the brief to evaluation and measurement. You will learn how to develop outstanding, impactful campaigns.

See you soon!

Izzy

MODULE 1

Challenging the Brief

  • Interrogate the brief with advanced questioning skills

  • Get under the skin of what the client really wants

  • Distinguish between business and communications objectives

MODULE 2

Strategy and Creative Themes

  • Run a strategic brainstorm

  • Develop the narrative and build an irrefutable business case

  • Navigate through objectives to strategy and tactics

  • Expand the SWOT to deliver insight and originality

  • Arrive at the ‘wow’ moment effortlessly

MODULE 3

Planning Tools

  • Tap into research resources 

  • Learn how to use the PESTLE model

  • Use stakeholder mapping to prioritise your audiences

  • Design a messaging house

MODULE 4

Showing Value

  • Demonstrate commercial understanding and return on investment

  • Use red light thinking to evaluate ideas

  • Answer the 'so what?' and the 'why?'

  • Understand and use the latest evaluation tools

 
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In preparation for this training, please send your responses to the questions below to  Mel  by Thursday 6 May.

 

  1. From the workshop overview, what are your objectives for the session?
     

  2. What do you find hardest about strategic planning? 

PREPARATION

WHAT PEOPLE SAY

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SQN

 

MANAGING DIRECTOR

“Our team benefitted hugely from the breadth of knowledge, insight and first-hand experience delivered by Isobel. All members of our team left each of the sessions informed, invigorated and eager to put their newfound learning into practice.We look forward to working with her again in the future – highly recommended!”

ABOUT ISOBEL CAMIER

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Isobel Camier (MCIPR) is a senior communications professional and PR trainer. She has been in the industry for over 15 years, working both agency-side and as Head of Communications for Williams F1. 

Today, Isobel delivers bespoke PR workshops to agencies, corporate businesses, individuals and charities. Her talent is in tailoring training sessions to clients' specific objectives. Her training style is known for being energetic and engaging. 

She has the privilege of being an accredited trainer for the Chartered Institute of Public Relations, where she runs training on a range of topics.

 

Her other training clients have included Red Consultancy, CC Group, Tamarindo, Clarion Communications, Erlam and media specialist Response Source. 

Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.

CONSULTANCIES

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image3
RedConsultancy
RedConsultancy
Ogilvy
Ogilvy
Four
Four
ColeyPorterBellFinal
ColeyPorterBellFinal
Unlimited Group
Unlimited Group
Lansons
Lansons
Exposure
Exposure
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FleishmanHillardFishburn.jpg
Greenlight
Greenlight
Clarion
Clarion
Portas
Portas
Talk PR 2
Talk PR 2
NelstonBostock2
NelstonBostock2
Greenhouse
Greenhouse

CORPORATE CLIENTS

SonyATV
SonyATV
Louboutin
Louboutin
ebay
ebay
CIPR2
CIPR2
VICE
VICE
FCA_edited
FCA_edited
Odeon
Odeon
McDonalds-logo
McDonalds-logo
BritishFashionCouncil
BritishFashionCouncil
NHS
NHS
WWF
WWF
Asda
Asda
NetworkRail
NetworkRail
BBC
BBC
Savills
Savills