ABOUT THE TRAINING
I'm looking forward to seeing you for Strategic Communications Planning.
This practical workshop will provide you with the clarity and confidence to structure a compelling strategic communications plan, from scratch. You will understand the core framework, from taking the brief, right through to evaluation and measurement. You will learn how to develop and deliver outstanding, impactful proposals and pitch docs.
See you soon!
INTERPRET THE BRIEF AND DEVELOP THE STRATEGY
Challenging the Brief
Interrogate the brief with advanced questioning skills
Get under the skin of what the client really wants
Ensure that communications objectives are aligned with business objectives
Strategy and Creative Themes
Run a strategic brainstorm
Expand the SWOT to deliver insight and originality
Arrive at the ‘wow’ moment effortlessly
Use red light thinking to evaluate ideas against objectives
ARTICULATE THE STRATEGY IN A COMPELLING WAY
Language and Structure
Develop the narrative and build an irrefutable business case
Use persuasive language to land your message
Navigate through objectives to strategy and tactics
Pre-empt objections and resistance, building them into your recommendations
Demonstrate commercial understanding and return on investment
Answer the 'so what?' and the 'why?'
Understand and use the latest AMEC evaluation tools
Demonstrate expertise and make well-researched points strongly, backed up with data and proof points
So that you get exactly what you need from the session, please can you email your responses to the following questions to Sarah Powell by Thursday 10 February.
Looking at the workshop overview, what is your single most important objective for the training?
What’s the biggest challenge you face, when it comes to strategic communications planning?
What’s your greatest strength in this area?
WHAT PEOPLE SAY
Just thought I would share with you that, since the training, I’ve had the opportunity to put the principles we discussed into practice on two pitches… and we’ve won both of them! On both occasions, feedback from the client was that we presented a clear and compelling programme underpinned by a solid strategic focus.
Kerry really seems to get under the skin of the people she is training and helps them to identify any problem areas and change their behaviour. Participants feel that the training has been tailored for them and is therefore extremely beneficial and memorable.
Savage Communications provides the next generation of training. Instead of churning out mediocre ‘one size fits all’ courses, they work in partnership to deliver tailored presentations. The results are amazing. Highly motivated staff, focused and quality teaching and most importantly a visible impact on staff skills.”
ABOUT KERRY SAVAGE
Savage Communications was founded by senior comms
practitioner, Kerry Savage (MCIPR, MCIM). She is an
accredited trainer for the Chartered Institute of Public Relations.
Her agency clients include Fitch (WPP), MHP (Engine Group) and FleishmanHillard (Omnicom). Prior to becoming a coach and facilitator, Kerry worked at a number of comms consultancies herself, including Freud Communications, Exposure and Hill & Knowlton.
Kerry is an inspirational and dynamic trainer, who is passionate about helping others succeed. She is accredited in Liberating Leadership, a licensed Insights Discovery® practitioner, and a member of the Association for Coaching and the European Mentoring and Coaching Council. She holds a professional certificate in executive coaching from Henley Business School and is NLP trained.
Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.