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Savage Communications

STRATEGIC COMMUNICATIONS
PLANNING

Wednesday 23 February 2022

09.30-17.00

IMPORTANT

 

THERE IS PRE-WORK TO DO

 

ABOUT THE TRAINING

Hi everyone,

I'm looking forward to seeing you for Strategic Communications Planning.

This practical workshop will provide you with the clarity and confidence to structure a compelling strategic communications plan, from scratch. You will understand the core framework, from taking the brief, right through to evaluation and measurement. You will learn how to develop and deliver outstanding, impactful proposals and pitch docs.

See you soon!

Kerry

INTERPRET THE BRIEF AND DEVELOP THE STRATEGY

MODULE 1
Challenging the Brief

  • Interrogate the brief with advanced questioning skills

  • Get under the skin of what the client really wants 

  • Ensure that communications objectives are aligned with business objectives

MODULE 2
Strategy and Creative Themes

  • Run a strategic brainstorm

  • Expand the SWOT to deliver insight and originality 

  • Arrive at the ‘wow’ moment effortlessly

  • Use red light thinking to evaluate ideas against objectives

ARTICULATE THE STRATEGY IN A COMPELLING WAY

MODULE 3
Language and Structure

  • Develop the narrative and build an irrefutable business case 

  • Use persuasive language to land your message

  • Navigate through objectives to strategy and tactics 

  • Pre-empt objections and resistance, building them into your recommendations 

MODULE 4
Showing Value

  • Demonstrate commercial understanding and return on investment

  • Answer the 'so what?' and the 'why?'

  • Understand and use the latest AMEC evaluation tools 

  • Demonstrate expertise and make well-researched points strongly, backed up with data and proof points

PREPARATION

So that you get exactly what you need from the session, please can you email your responses to the following questions to Sarah Powell by Thursday 10 February

 

  1. Looking at the workshop overview, what is your single most important objective for the training? 
     

  2. What’s the biggest challenge you face, when it comes to strategic communications planning? 
     

  3. What’s your greatest strength in this area?

 

WHAT PEOPLE SAY

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MHP
 
ASSOCIATE DIRECTOR

Just thought I would share with you that, since the training, I’ve had the opportunity to put the principles we discussed into practice on two pitches… and we’ve won both of them! On both occasions, feedback from the client was that we presented a clear and compelling programme underpinned by a solid strategic focus.

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CLARION
 
CEO

Kerry really seems to get under the skin of the people she is training and helps them to identify any problem areas and change their behaviour. Participants feel that the training has been tailored for them and is therefore extremely beneficial and memorable.

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IMMEDIATE FUTURE
 
MANAGING DIRECTOR

Savage Communications provides the next generation of training. Instead of churning out mediocre ‘one size fits all’ courses, they work in partnership to deliver tailored presentations. The results are amazing. Highly motivated staff, focused and quality teaching and most importantly a visible impact on staff skills.”

ABOUT KERRY SAVAGE

Savage Communications was founded by senior comms 
practitioner, Kerry Savage (MCIPR, MCIM). She is an 
accredited trainer for the Chartered Institute of Public Relations. 


Her agency clients include Fitch (WPP), MHP (Engine Group) and FleishmanHillard (Omnicom). Prior to becoming a coach and facilitator, Kerry worked at a number of comms consultancies herself, including Freud Communications, Exposure and Hill & Knowlton.

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Kerry is an inspirational and dynamic trainer, who is passionate about helping others succeed. She is accredited in Liberating Leadership, a licensed Insights Discovery® practitioner, and a member of the Association for Coaching and the European Mentoring and Coaching Council. She holds a professional certificate in executive coaching from Henley Business School and is NLP trained.

Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.

CONSULTANCIES

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image3
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RedConsultancy
RedConsultancy
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Ogilvy
Ogilvy
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Four
Four
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ColeyPorterBellFinal
ColeyPorterBellFinal
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Unlimited Group
Unlimited Group
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Lansons
Lansons
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Exposure
Exposure
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FleishmanHillardFishburn.jpg
FleishmanHillardFishburn.jpg
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Greenlight
Greenlight
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Clarion
Clarion
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Portas
Portas
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Talk PR 2
Talk PR 2
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NelstonBostock2
NelstonBostock2
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Greenhouse
Greenhouse
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CORPORATE CLIENTS

SonyATV
SonyATV
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Louboutin
Louboutin
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ebay
ebay
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CIPR2
CIPR2
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VICE
VICE
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FCA_edited
FCA_edited
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Odeon
Odeon
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McDonalds-logo
McDonalds-logo
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BritishFashionCouncil
BritishFashionCouncil
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NHS
NHS
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WWF
WWF
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Asda
Asda
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NetworkRail
NetworkRail
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BBC
BBC
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Savills
Savills
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