Hi everyone,

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I'm looking forward to seeing you for Personal Branding training.
 
Managing your reputation is critical to professional success. The purpose of this workshop is to build a personalised brand strategy that will develop your self-awareness and can be used as a vital part of your development at Rathbones. What is your current brand? Where could you improve? How can you stand out from the crowd? 
  
It promises to be a really fun, interactive programme, where you will learn lots of practical techniques that you can take away and apply immediately. 
 
We will be covering the following topics, during the training: 
  

• Objectives: What would you like your brand perception to be?  

• Situational analysis: What is your current brand perception?  

• Target audience: Who do you need to influence? What do we know about them – their wants and needs? 

• Strategy: How will you build an excellent reputation and cement important relationships within the business?  

• Tactics: What practical techniques can you apply to help you meet your objectives? 

  • How to structure a persuasive business case 

  • How to adapt to different communication preferences  

  • How to prepare for meetings  

  • How to demonstrate executive presence in meetings  

  • How to communicate clearly and concisely 

  • How to deal with challenging situations, such as getting your voice heard or thinking on your feet 

• Evaluation: How will you measure success and keep the training alive?  

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See you soon!

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Margaret