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Savage Communications

INFLUENCE & PERSUASION

09.30-17.00
Thursday 24 August

Venue
Starlizard

WE ARE LIVE IN

IMPORTANT

WORKSHOP OVERVIEW

Hi everyone,

I'm looking forward to seeing you for the Influence & Persuasion workshop.

This workshop provides the advanced communication skills to be able to persuade and influence internal stakeholders. You will have the confidence to gain buy-in and influence important business decisions. 

You will learn how to establish trusted advisor status with colleagues, dealing with challenging situations, confidently and assertively. You will gain valuable techniques for forging strong working relationships with different types of colleagues.  

The session involves practical, problem-solving exercises that enable you to immediately put into practice what you have learned. 

MODULE 1: POWER OF PERSUASION

  • Use persuasive, influencer language to land your message 

  • Build an irrefutable business case, using the NOSE model 

  • Pre-empt objections and resistance, building them into your recommendations 

  • Use plain English to convey technical messages 

MODULE 2: TRUSTED ADVISOR

  • ​Understand the components of a trusted relationship and benchmark your own trusted advisor status 

  • Command trust and respect, by finding the perfect balance between warmth and competence 

  • Learn how to dial up or de-emphasise your energy levels, according to your extraverted / introverted inclinations 

  • Hone vocal delivery – pace, tone, volume and clarity – becoming aware of personal habits 

MODULE 3: AUDIENCE AWARENESS

  • Understand different personalities and what makes them tick 

  • Develop awareness of needs and motivators  

  • Recognise communication preferences and know how to adapt  

  • Appreciate other perspectives and agendas 

  • Listen carefully for what’s being said and not being said 

MODULE 4: CHALLENGING SITUATIONS

  • Learn how to say no, positively 

  • Manage disgruntled colleagues 

  • Find your voice with more dominant colleagues 

  • Think on your feet  

  • Field difficult questions and objections  

See you soon!

Izzy

 

WHAT PEOPLE SAY

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BIOSCRIPT
 
ACCOUNT DIRECTOR

I’ve found this training very useful and it’s changed the way I work with clients. Thanks again for the training!

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REVOLUTION
 
MANAGING DIRECTOR

Our team benefitted hugely from the breadth of knowledge, insight and first-hand experience delivered by Isobel. All members of our team left each of the sessions informed and invigorated. We look forward to working with her again in the future – highly recommended!

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DEFINITION
 
ASSOCIATE DIRECTOR

I was really blown away by Isobel’s training. She provided practical and really useful insights. As well as that, she delivered the training in a positive and warm manner.

Preparation

PREPARATION

In preparation for this training, please send your responses to these questions to Sarah by Thursday 10 August.

  1. Who is the person in the business you most need to influence and, typically, what do you need them to do?  
     

  2. What’s the biggest challenge you face in influencing them? 
     

  3. Looking at the workshop overview, what are your objectives for the training? Please meet with your line manager to discuss this in advance.  

ABOUT ISOBEL CAMIER

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Isobel is an expert trainer, facilitator and communications professional. She has been delivering bespoke workshops to marketing agencies, in-house teams and individuals for a number of years. Her talent is in tailoring training sessions to clients' specific objectives, and her style is known for being energetic and engaging.

 

She is rated extremely highly by her clients, which include Unlimited, FleishmanHillard, Four Communications, Lansons, Persimmon Homes and National Grid ESO.

She is licensed in Insights Discovery and has the privilege of being an accredited trainer for the Chartered Institute of Public Relations, where she runs training on a range of topics.

Before becoming a trainer, Isobel worked in the marketing industry for over 15 years, working both agency-side and as Head of Communications for Williams F1. As such, she brings deep understanding of communication, audience engagement, and influence and persuasion to all of her workshops.

Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.

CONSULTANCIES

CORPORATE CLIENTS

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