WE ARE LIVE IN
You will learn how to structure your thinking and articulate complex solutions clearly by putting yourselves in the shoes of the client or prospect. You will feel confident about the core components of bid writing, from executive summaries and win-themes to value propositions and differentiators. You will understand how to write compelling sales copy that, ultimately, wins bids.
Facilitate effective kick off meetings to produce brilliant bids efficiently
Identify win themes that will run through each proposal
Understand the importance of adhering to Capgemini style guidelines
Generate persuasive value propositions that are easy to buy
Adhere to scoring criteria to score the maximum possible points
Deconstruct difficult questions and respond with precision
Apply the principles of plain English to communicate clearly and concisely
Use assertive language to emulate and instil confidence
Produce persuasive summaries using a client-centric framework
WHAT PEOPLE SAY
The delivery of the workshop was amazing - Amelia got everyone involved and it was incredible insightful.
A brilliant session - informative, informal and interactive and perfectly pitched to a large, mixed group.
Thank you, Amelia - your energy, expertise and experience over the last two days was invaluable.
PR STRATEGY DIRECTOR
Amelia was knowledgeable, experienced in the field and really understood where we were coming from.
Amelia is an outstanding trainer and performance coach, and a seasoned communications specialist. Passionate about her work, she brings dynamism, knowledge and transformative energy to every session.
She helps clients from PR, marketing and sales executives to the c-suite to perform more confidently, persuasively and effectively. Workshops topics include management and leadership, strategic communications, creative and persuasive writing, and presentation skills.
Amelia is an accredited trainer for the Chartered Institute of Public Relations. Her other clients include Capgemini and the Financial Ombudsman Service, as well as many marketing agencies.
She is a psychology graduate, holds a Professional Certificate in Executive Coaching from Henley Business School and is a group exercise instructor with a keen interest in adopting a holistic approach to drive individual and organisational performance.
Previously, she spent over a decade working for leading independent communications consultancies, providing strategic counsel and training.