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Savage Communications

BRILIANT
BIDS

PREPARATION

DEADLINE

TUESDAY 17 OCTOBER

PRE-WORK TO COMPLETE

WE ARE LIVE IN

DATE

MONDAY 30 OCTOBER

09.30-17.00

7th Floor, Venus Building1 Old Park Lane, Manchester, M41 7HA

You will learn how to structure your thinking and articulate complex solutions clearly by putting yourselves in the shoes of the client or prospect. You will feel confident about the core components of bid writing, from executive summaries and win-themes to value propositions and differentiators. You will understand how to write compelling sales copy that, ultimately, wins bids.

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MODULE 1:

GOLDEN THREAD

 

  • Facilitate effective kick off meetings to produce brilliant bids efficiently
     

  • Identify win themes that will run through each proposal 
     

  • Understand the importance of adhering to Capgemini style guidelines 

Freelancer

MODULE 2:

SALES MESSAGING

  • Generate persuasive value propositions that are easy to buy 
     

  • Adhere to scoring criteria to score the maximum possible points 
     

  • Deconstruct difficult questions and respond with precision

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MODULE 3:

WRITING STYLE

  • Apply the principles of plain English to communicate clearly and concisely  
     

  • Use assertive language to emulate and instil confidence
     

  • Produce persuasive summaries using a client-centric framework 

Prep

PREPARATION
Ahead of the training, please familiarise yourself with the  Capgemini writing style guide,
as there will be a short quiz on its contents. 

WHAT PEOPLE SAY

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GT&I
 
DESIGNER

The delivery of the workshop was amazing - Amelia got everyone involved and it was incredible insightful.

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BLAKENEY
 
COMMS DIRECTOR

A brilliant session - informative, informal and interactive and perfectly pitched to a large, mixed group.

Thank you, Amelia - your energy, expertise and experience over the last two days was invaluable.

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SKYPARLOUR

PR STRATEGY DIRECTOR

Amelia was knowledgeable, experienced in the field and really understood where we were coming from.

AMELIA BULLOCK-MUIR

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Amelia is an outstanding trainer and performance coach, and a seasoned communications specialist. Passionate about her work, she brings dynamism, knowledge and transformative energy to every session.

 

She helps clients from PR, marketing and sales executives to the c-suite to perform more confidently, persuasively and effectively. Workshops topics include management and leadership, strategic communications, creative and persuasive writing, and presentation skills.

 

Amelia is an accredited trainer for the Chartered Institute of Public Relations. Her other clients include Capgemini and the Financial Ombudsman Service, as well as many marketing agencies.

 

She is a psychology graduate, holds a Professional Certificate in Executive Coaching from Henley Business School and is a group exercise instructor with a keen interest in adopting a holistic approach to drive individual and organisational performance.  

 

Previously, she spent over a decade working for leading independent communications consultancies, providing strategic counsel and training.

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