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Savage Communications

CONFIDENT CLIENT RELATIONSHIPS

Modules 1 & 2: 
Wednesday 15 June
10.30-12.00 & 13.00-14.30

Modules 3 & 4
Wednesday 29 June
10.30-12.00 & 13.00-14.30

Meeting ID: 840 1799 4960
Passcode: 370314

IMPORTANT

  1. Dial in from your own device, in a completely separate location / meeting room from other participants.
     

  2. Head into the waiting room 5 minutes before the start time.
     

  3. Complete your pre-work by the deadline.

ABOUT THE TRAINING

Hi everyone,

I'm looking forward to seeing you for Confident Client Relationships.

This eye-opening workshop provides the advanced communication skills to be 
able to influence senior clients. You will have the confidence to gain buy-in and influence important business decisions. You will learn how to establish 
trusted advisor status, driving conversations and dealing with challenging 
situations, confidently and assertively. You will gain valuable techniques for 
forging strong working relationships with different types of clients. 

Module 1: Match the Agency Offer to the Client Need

  • Understand the components of trusted relationships and benchmark your own trusted advisor status

  • Communicate your messages with confidence

  • Gen up on agency case studies and examples

  • Cross-sell the wider agency offer 

 

Module 2: Develop a Client Relationship Strategy

  • Identify key influencers; understand their world and their business needs

  • Recognise client styles and preferences

  • Adapt your sales approach accordingly 

  • Actively seek opportunities beyond the agreed scope

  • Create touchpoints – surprise and delight

  • Develop awareness of the client world and industry

 

Module 3: Challenging Situations

  • Manage disgruntled clients

  • Handle dominant clients, in a way that is ‘elegantly assertive’

  • Think on your feet 

  • Field difficult questions and objections 

Modules 4: Hold Your Own in Negotiations

  • Introduce budget conversations with confidence

  • Control account costs and service levels 

  • Handle unreasonable requests assertively 

  • Appreciate your leverage, adopting a ‘value not cost’ mindset 

  • Reset historical bad habits with long term clients

See you soon!

Isobel

PREPARATION

There are 2 parts to the preparation for this workshop.

 

Please prepare Part 1 in advance and send your responses to Part 2 to Sarah by Friday 27 May.

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Part 1

 

You will need to allocate a good hour to do this properly, so that we can maximise the impact of the training. 

 

Imagine one of your clients has just hired a new marketing director. Your day-to-day comms lead has invited you to meet them for the first time.
 

We would like you to put together a 3-min explanation of 'Who we are and how we can help you'. To make it as authentic as possible, you need to have a real client in mind. You are not allowed to use PowerPoint; this is a relaxed, but well-considered 'conversation', not a 'presentation'. We will be listening out for the following:

 

 Who we are

  • Have you introduced yourself well?

  • Have you communicated what Yellow Jersey does, clearly and succinctly?

 

How we can help you

  • Have you thought about what the marketing director’s business priorities and interests might be, for this particular client?

  • Have you included at least one relevant example of how you have supported other clients with similar needs? 

  • Have you explained the business or reputational impact you had on those clients, in a measurable way?

  

Part 2

Describe a challenging client relationship that would benefit from you using confident communication skills and why.

 

WHAT PEOPLE SAY

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I’ve been on many courses over the years and can honestly say this was right up there with the best. Not only was the content good but all of the sessions were engaging and you went at a great pace.

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Our team benefitted hugely from the breadth of knowledge, insight and first-hand experience delivered by Isobel. All members of our team left each of the sessions informed, invigorated and eager to put their newfound learning into practice. Highly recommended!

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I was really blown away by Isobel’s training. She provided practical and really useful insights. As well as that, she delivered the training in a positive and warm manner, which is so hard to do on zoom .

SQN
 
MANAGING DIRECTOR

STARLIZARD
 
CFO

FLEISHMANHILLARD

ASSOCIATE DIRECTOR

ABOUT ISOBEL CAMIER

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Isobel Camier (MCIPR) is a senior communications professional and PR trainer. She has been in the industry for over 15 years, working both agency-side and as Head of Communications for Williams F1. 

Today, Isobel delivers bespoke PR workshops to agencies, corporate businesses, individuals and charities. Her talent is in tailoring training sessions to clients' specific objectives. Her training style is known for being energetic and engaging. 

She is a licensed Insights Discovery® practitioner and an accredited trainer for the Chartered Institute of Public Relations, where she runs training on a range of topics.

Her other training clients have included Red Consultancy, CC Group, FleishmanHillard, Nelson Bostock, Fever and Erlam.  

Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.

CONSULTANCIES

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image3
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RedConsultancy
RedConsultancy
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Ogilvy
Ogilvy
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Four
Four
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ColeyPorterBellFinal
ColeyPorterBellFinal
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Unlimited Group
Unlimited Group
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Lansons
Lansons
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Exposure
Exposure
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FleishmanHillardFishburn.jpg
FleishmanHillardFishburn.jpg
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Greenlight
Greenlight
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Clarion
Clarion
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Portas
Portas
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Talk PR 2
Talk PR 2
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NelstonBostock2
NelstonBostock2
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Greenhouse
Greenhouse
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CORPORATE CLIENTS

SonyATV
SonyATV
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Louboutin
Louboutin
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ebay
ebay
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CIPR2
CIPR2
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VICE
VICE
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FCA_edited
FCA_edited
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Odeon
Odeon
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McDonalds-logo
McDonalds-logo
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BritishFashionCouncil
BritishFashionCouncil
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NHS
NHS
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WWF
WWF
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Asda
Asda
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NetworkRail
NetworkRail
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BBC
BBC
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Savills
Savills
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