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Savage Communications

COMMUNICATING CLEARLY

COHORT 1

10.00-12.00 

THURSDAY 23 NOVEMBER

THURSDAY 30 NOVEMBER

THURSDAY 14 DECEMBER

Meeting ID: 356 913 471 788

Passcode: dBYSSW

WE ARE LIVE IN

COHORT 2

14.00-16.00

WEDNESDAY 6 DECEMBER

THURSDAY 7 DECEMBER

MONDAY 11 DECEMBER

Meeting ID: 356 913 471 788

Passcode: dBYSSW

This workshop is designed to help you write clear, empathetic communications to residents who make complaints. It will help you plan, draft, review and proofread your letters efficiently and effectively.

 

 You’ll have plenty of opportunities to practise these skills and receive feedback during the programme.

SESSION 1:

WORKING OUT
WHAT TO WRITE

  • Excellent business writing – Understanding why relevance and readability are the keys to writing in plain English
     

  • Relevance – Planning what you’re going to say before drafting
     

    • Purpose – defining what you want to achieve
       

    • Audience – considering your audience’s needs 
       

    • Message – clarifying your main point
       

    • Content – identifying what to add in and cut out to fit your audience’s interests
       

    • Structure – building your argument so it’s persuasive
       

  • Proofreading Part 1 – Setting up Microsoft’s proofreading tools

SESSION 2:

WRITING CLEARLY

  • Readability – Making your writing work for your readers
     

    • Skim-readable – using reader-friendly layout and descriptive sub-headings
       

    • Bite-sizeable – using short paragraphs and short sentences
       

    • Clear – using your audience’s language and simple words
       

    • Vivid – using mostly active voice and powerful verbs for actions
       

    • Concise – deleting unnecessary words
       

  • Proofreading Part 2 – Using a game-changing technique to check your work  

SESSION 3:

WRITING EMPATHETICALLY

  • Exploring different tones of voice and their impact
     

  • Building trust by demonstrating warmth and competence 
     

  • Understanding Camden’s tone of voice 
     

  • Applying your tone of voice to typical scenarios

WHAT PEOPLE SAY

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GET GEARED
 
FOUNDER

Margaret is quick to get to the heart of what motivates customers and is able to use that understanding to produce communication materials that "work", with the customer and commercially.

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LEADERSHIP MINDS
 
FOUNDER

Margaret is the type of communications expert that you want to have by your side when you need a supportive and knowledgeable partner. Her style is gentle and warm, like a hot cup of tea.

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RBK

DIRECTOR OF PLANNING

Feedback is excellent, both about content and Margaret’s approach.  People are talking about it in the office and nagging each other informally. They really liked it being so well tailored for what they do. Thank you!!  A job well done.

MARGARET WEBSTER

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Margaret is a professional writer and communicator, and specialist trainer and coach in these areas. She has been helping organisations to create compelling communications, delivered with impact, for over 20 years.
 

As a trainer, Margaret shows people how to craft communications and presentations that are relevant, clear and vivid for their target audiences. She shares practical techniques and tools so they can quickly improve their business writing and public speaking. 

Her talent lies in bringing her subject matter to life in an engaging, memorable way.  

 

Her clients include AstraZeneca, English Football League, London Stock Exchange, Macmillan Cancer Support, Network Rail, and the Royal Borough of Kensington & Chelsea.

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