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Savage Communications

STRATEGIC
PLANNING

PREPARATION

DEADLINE

FRIDAY 3 NOVEMBER

WE ARE LIVE IN

DATE

TUESDAY 14 NOVEMBER

09.30-17.00

THE OFFICE GROUP

Chancery House

53 – 64 Chancery Lane, London, WC2A 1QS

This practical workshop will provide you with the clarity and confidence to structure a strategic communications plan from scratch. You will understand the core framework, from taking the brief to evaluation and measurement. As well as learning how to develop outstanding and impactful campaigns, you will learn how to position your strategic thinking with clients in everyday communication.  

MODULE 1:

CHALLENGING THE BRIEF

  • Interrogate the brief with advanced questioning skills 
     

  • Get under the skin of what the client really wants 
     

  • Ensure that communications objectives are aligned with business objectives 
     

  • Navigate through objectives to strategy and tactics

MODULE 2:

PLANNING
TOOLS

  • Tap into research resources  
     

  • Expand the SWOT to deliver insight and originality 
     

  • Learn how to use PESTLE  
     

  • Conduct a stakeholder mapping exercise  

MODULE 3:

STRATEGY & CREATIVE THEMES

  • Run a strategic brainstorm 
     

  • Use red light thinking to evaluate ideas 
     

  • Arrive at the ‘wow’ moment effortlessly 
     

  • Navigate through objectives to strategy and tactics 

MODULE 4:

SHOWING VALUE

  • Demonstrate commercial understanding and return on investment 
     

  • Answer the 'so what?' and the 'why?' 
     

  • Demonstrate expertise, backed up with data and proof points to build an irrefutable business case 
     

  • Understand and use the latest evaluation tools 

Prep

PREPARATION

In order to get us in good shape for the training, please send your responses to these questions to Sarah (cc Gemma) by Friday 3 November.

  1. From the workshop overview, what are your objectives for the session? 
     

  2. What do you find hardest about strategic planning? 

WHAT PEOPLE SAY

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STARLIZARD
 
CFO

I’ve been on many courses over the years and can honestly say this was right up there with the best. Not only was the content good but all of the sessions were engaging and you went at a great pace.

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SQN
 
MANAGING DIRECTOR

Our team benefitted hugely from the breadth of knowledge, insight and first-hand experience delivered by Isobel. All members of our team left each of the sessions informed, invigorated and eager to put their newfound learning into practice. Highly recommended!

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FLEISHMANHILLARD
 
ACCOUNT DIRECTOR

I really enjoyed this workshop, they're always so interactive and engaging - I left excited to put what I've learnt into practice.

ISOBEL CAMIER

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Isobel is an expert trainer, facilitator and communications professional. She has been delivering bespoke workshops to marketing agencies, in-house teams and individuals for a number of years. Her talent is in tailoring training sessions to clients' specific objectives, and her style is known for being energetic and engaging.

She is rated extremely highly by her clients, which include Unlimited, FleishmanHillard, Four Communications, Lansons, Persimmon Homes and National Grid ESO.

She is licensed in Insights Discovery and has the privilege of being an accredited trainer for the Chartered Institute of Public Relations, where she runs training on a range of topics.

Before becoming a trainer, Isobel worked in the marketing industry for over 15 years, working both agency-side and as Head of Communications for Williams F1. As such, she brings deep understanding of communication, audience engagement, and influence and persuasion to all of her workshops.

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