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Savage Communications
INFLUENCE & PERSUASION
09.30-17.00
THURSDAY 12 SEPTEMBER
WE ARE LIVE IN
VENUE
Starlizard
PRE-WORK
There is pre-work to complete by Wednesday 28 August.
This workshop provides the advanced communication skills to be able to persuade and influence internal stakeholders. You will have the confidence to gain buy-in and influence important business decisions.
You will learn how to establish trusted advisor status with colleagues, dealing with challenging situations, confidently and assertively. You will gain valuable techniques for forging strong working relationships with different types of colleagues.
The session involves practical, problem-solving exercises that enable you to immediately put into practice what you have learned.
POWER OF PERSUASION
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Use persuasive, influencer language to land your message
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Build an irrefutable business case, using the NOSE model
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Pre-empt objections and resistance, building them into your recommendations
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Use plain English to convey technical messages
TRUSTED ADVISOR
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Understand the components of a trusted relationship and benchmark your own trusted advisor status
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Command trust and respect, by finding the perfect balance between warmth and competence
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Learn how to dial up or de-emphasise your energy levels, according to your extraverted / introverted inclinations
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Hone vocal delivery – pace, tone, volume and clarity – becoming aware of personal habits
AUDIENCE AWARENESS
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Understand different personalities and what makes them tick
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Develop awareness of needs and motivators
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Recognise communication preferences and know how to adapt
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Appreciate other perspectives and agendas
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Listen carefully for what’s being said and not being said
CHALLENGING SITUATIONS
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Learn how to say no, positively
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Manage disgruntled colleagues
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Find your voice with more dominant colleagues
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Think on your feet
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Field difficult questions and objections
PREPARATION
In preparation for this training, please send your responses to these questions to Sarah by Wednesday 28 August.
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Who is the person in the business you most need to influence and, typically, what do you need them to do?
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What’s the biggest challenge you face in influencing them?
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Looking at the workshop overview, what are your objectives for the training? Please meet with your line manager to discuss this in advance.
WHAT PEOPLE SAY
FIRSTLIGHT
ACCOUNT DIRECTOR
A really valuable exercise in reviewing your current counselling techniques, recognising any faults and developing new skills to help strengthen relationships.
SEEN
SENIOR PROJECT MANAGER
Such an inspiring session with practical points we as a company can take forward to help make us a stronger and more effective team.
BIOSCRIPT
SENIOR MEDICAL WRITER
Great interaction and learning during this workshop, thanks Isobel!
ISOBEL CAMIER
Isobel is an expert trainer, facilitator and communications professional. She has been delivering bespoke workshops to marketing agencies, in-house teams and individuals for a number of years. Her talent is in tailoring training sessions to clients' specific objectives, and her style is known for being energetic and engaging.
She is rated extremely highly by her clients, which include Unlimited, FleishmanHillard, Four Communications, Lansons, Persimmon Homes and National Grid ESO.
She is licensed in Insights Discovery and has the privilege of being an accredited trainer for the Chartered Institute of Public Relations, where she runs training on a range of topics.
Before becoming a trainer, Isobel worked in the marketing industry for over 15 years, working both agency-side and as Head of Communications for Williams F1. As such, she brings deep understanding of communication, audience engagement, and influence and persuasion to all of her workshops.