Professional copywriting workshops
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Business Writing
BUSINESS
WRITING
GRAMMAR
& PUNCTUATION
MARKETING COPYWRITING
MINUTE-TAKING
PRESS
RELEASES
PROOFREADING
PROPOSALS
& BIDS
REPORT
WRITING
WHAT PEOPLE SAY
PLANNING OFFICER
CAMDEN COUNCIL
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"The best training course in 40 years at Camden."
DIRECTOR OF FRANCHISING
MCDONALD'S
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The trainer's style is energetic, humorous and relaxed; a perfect fit for McDonald's. The consultants in the room, new and old, were very impressed with her delivery and content.
MARKETING MANAGER
RATHBONES
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I’ll give you a credit in my biography someday!
BUSINESS WRITING
Foundations of polished, professional writing.
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Plan and structure documents effectively
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Write clearly and concisely for your readers
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Replace jargon and clichés with plain English
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Use grammar and punctuation correctly
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Employ creative devices to add originality
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Write persuasive business emails and reports
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Proof and edit for clarity and flow
GRAMMAR & PUNCTUATION
Refresh the rules for accuracy and credibility.
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Use punctuation correctly (commas, colons, apostrophes, etc.)
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Apply rules for capitalisation and collective nouns
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Avoid common word mix-ups (e.g. who/whom, I/me)
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Extend your vocabulary and avoid credibility-killing errors
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Proofread effectively for style and accuracy
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Know which grammar rules can be broken and when
MARKETING COPYWRITING
Craft engaging content for newsletters, web and social media.
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Understand your audience and adapt your style
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Write succinct, engaging copy in plain English
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Deliver commercial messages without over-selling
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Find attention-grabbing hooks for dry topics
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Write strong openings and memorable endings
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Add creativity and flair to marketing content
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Edit and proof your work for maximum impact
MINUTE-TAKING
Capture accurate, professional records in meetings.
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Prepare effectively for minute-taking
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Use recognised minute-writing models
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Keep up with fast-moving discussions
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Identify and capture the most relevant points
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Ask for clarification when needed
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Use appropriate sentence structures for clarity
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Distinguish between direct and indirect speech
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Produce succinct, professional minutes
PRESS RELEASES
Write eye-catching, newsworthy press releases.
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Balance corporate messaging with real news value
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Identify the right news angle
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Apply dos and don’ts of structure and style
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Craft compelling headlines and first paragraphs
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Write engaging and credible quotes
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Adapt releases for print, digital, and broadcast media
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Tailor email pitches to maximise pickup
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Write quickly to meet tight deadlines
PROOFREADING
Edit and review for accuracy, flow, and consistency.
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Apply 25 practical proofreading techniques
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Spot and correct common grammar and punctuation errors
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Edit for flow, style, and consistency
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Avoid typos and credibility-killing mistakes
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Format documents for professional presentation
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Gain confidence in reviewing your own and others’ work
PROPOSALS & BIDS
Create persuasive, structured proposals that win work.
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Take and interrogate client briefs thoroughly
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Conduct and interpret research effectively
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Distinguish between objectives, strategy, and tactics
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Build business cases with clear ROI
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Structure proposals for clarity and impact
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Use storytelling to bring ideas to life
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Agree and refine key messages
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Develop creative ideas that align with strategy
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Evaluate proposals against industry standards
REPORT WRITING
Structure and draft clear, impactful reports.
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Clarify the purpose and objectives of a report
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Understand your audience’s needs
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Select the best structure and narrative
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Translate complex information into simple terms
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Write strong executive summaries
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Use signposting and navigation techniques
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Ensure consistency with style guides and templates