Professional copywriting workshops
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Business Writing
BUSINESS WRITING
GRAMMAR
& PUNCTUATION
PROOFREADING
REPORT WRITING
MARKETING COPYWRITING
PRESS RELEASES
MINUTE-TAKING
PROPOSALS
& BIDS
WHAT PEOPLE SAY
PLANNING OFFICER
CAMDEN COUNCIL
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"The best training course in 40 years at Camden."
DIRECTOR OF FRANCHISING
MCDONALD'S
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The trainer's style is energetic, humorous and relaxed; a perfect fit for McDonald's. The consultants in the room, new and old, were very impressed with her delivery and content.
MARKETING MANAGER
RATHBONES
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I’ll give you a credit in my biography someday!
BUSINESS WRITING
Foundations of polished, professional writing.
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Plan and structure documents effectively
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Write clearly and concisely for your readers
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Replace jargon and clichés with plain English
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Use grammar and punctuation correctly
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Employ creative devices to add originality
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Write persuasive business emails and reports
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Proof and edit for clarity and flow
GRAMMAR & PUNCTUATION
Refresh the rules for accuracy and credibility.
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Use punctuation correctly (commas, colons, apostrophes, etc.)
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Apply rules for capitalisation and collective nouns
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Avoid common word mix-ups (e.g. who/whom, I/me)
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Extend your vocabulary and avoid credibility-killing errors
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Proofread effectively for style and accuracy
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Know which grammar rules can be broken and when
MARKETING COPYWRITING
Craft engaging content for newsletters, web and social media.
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Understand your audience and adapt your style
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Write succinct, engaging copy in plain English
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Deliver commercial messages without over-selling
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Find attention-grabbing hooks for dry topics
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Write strong openings and memorable endings
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Add creativity and flair to marketing content
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Edit and proof your work for maximum impact
MINUTE-TAKING
Capture accurate, professional records in meetings.
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Prepare effectively for minute-taking
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Use recognised minute-writing models
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Keep up with fast-moving discussions
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Identify and capture the most relevant points
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Ask for clarification when needed
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Use appropriate sentence structures for clarity
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Distinguish between direct and indirect speech
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Produce succinct, professional minutes
PROOFREADING
Edit and review for accuracy, flow, and consistency.
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Apply 25 practical proofreading techniques
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Spot and correct common grammar and punctuation errors
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Edit for flow, style, and consistency
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Avoid typos and credibility-killing mistakes
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Format documents for professional presentation
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Gain confidence in reviewing your own and others’ work
PROPOSALS & BIDS
Create persuasive, structured proposals that win work.
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Take and interrogate client briefs thoroughly
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Conduct and interpret research effectively
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Distinguish between objectives, strategy, and tactics
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Build business cases with clear ROI
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Structure proposals for clarity and impact
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Use storytelling to bring ideas to life
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Agree and refine key messages
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Develop creative ideas that align with strategy
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Evaluate proposals against industry standards
PRESS RELEASES
Write eye-catching, newsworthy press releases.
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Balance corporate messaging with real news value
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Identify the right news angle
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Apply dos and don’ts of structure and style
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Craft compelling headlines and first paragraphs
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Write engaging and credible quotes
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Adapt releases for print, digital, and broadcast media
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Tailor email pitches to maximise pickup
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Write quickly to meet tight deadlines
REPORT WRITING
Structure and draft clear, impactful reports.
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Clarify the purpose and objectives of a report
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Understand your audience’s needs
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Select the best structure and narrative
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Translate complex information into simple terms
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Write strong executive summaries
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Use signposting and navigation techniques
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Ensure consistency with style guides and templates
Clarify the purpose and objectives of a report Understand your audience’s needs Select the best structure and narrative Translate complex information into simple terms Write strong executive summaries Use signposting and navigation techniques Ensure consistency with style guides and templates