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CLIENT RELATIONSHIPS

Bespoke in company workshops
for the trusted advisor

CHALLENGING CONVERSATIONS

CLIENT RELATIONSHIPS

GROWING ACCOUNTS

& SELLING

Influence_&_Persuasion.png

INFLUENCE

& PERSUASION

NEGOTIATION

SKILLS

STRATEGIC CAMPAIGN 

PLANNING

THE TRUSTED ADVISOR

WHAT PEOPLE SAY

EXECUTIVE DIRECTOR

SKYPARLOUR

​

Trust is the cornerstone of our industry. Taking the time to consider how to improve and excel at becoming a trusted advisor for your clients and your team is literally priceless. I cannot recommend Savage Communications enough. Thank you for a great day.

CREATIVE DIRECTOR

SEEN

​

Fantastic trainer that really listened to the room, understood our needs and tailored very important topics to our agency and scenarios, making participants feel heard and be more engaged.

ACCOUNT DIRECTOR

GT&I

​

Our trainer was incredible. Collectively, our team has learnt a great deal and have been able to pull many key takeaways from the workshop to improve day to day processes and build client relationships.

Challenging Conversations

CHALLENGING CONVERSATIONS

Handle difficult client situations constructively.

  • Recognise signals when a client is unhappy

  • Reframe negative assumptions with empathy

  • Appreciate client motives, such as internal politics or lack of knowledge

  • Set boundaries, manage expectations, and push back politely

  • Plan and structure assertive conversations

  • Ask the right questions and listen to gather information

  • Provide options and agree a way forward within clear timeframes

  • Know when to escalate issues and involve others

Client Relationships

CLIENT RELATIONSHIPS

Retain and grow business through strong partnerships.

  • Understand client personalities and what makes them tick

  • Identify needs and motivations within the client decision-making unit

  • Spot and prevent client dissatisfaction

  • Manage disgruntled clients with composure

  • Balance servicing with commercial awareness

  • Push back and negotiate on your terms

  • Juggle clients through effective prioritisation and communication

  • Put in place systems and processes that build trust

GROWING ACCOUNTS & SELLING

Spot opportunities and drive organic growth.

  • Add value every day by being proactive and responsive

  • Spot opportunities and probe client needs effectively

  • Interrogate briefs to ensure clarity and alignment

  • Use persuasive language to sell ideas and gain consensus

  • Build irrefutable business cases (e.g. NOSE model)

  • Pre-empt and minimise client pushback

  • Cross-sell other parts of the business with confidence

  • Demonstrate expertise on industry issues and trends

  • Develop a client relationship strategy to build profile with key decision-makers

Growing Accounts & Selling

INFLUENCE & PERSUASION

Influence client decisions with authority and impact.

  • Manage up with confidence and authority

  • Make persuasive business cases backed with evidence

  • Communicate with elegance and assertiveness

  • Express your point of view clearly, even when you disagree

  • Build trust as the foundation of influence

  • Think on your feet when challenged with difficult questions

  • Adapt communication style for more senior or extraverted stakeholders

Influence & Persuasion

NEGOTIATION SKILLS

Achieve win–win outcomes in client negotiations.

  • Treat time as a valuable commodity

  • Adopt a ‘value not cost’ mindset

  • Avoid scope creep and over-servicing

  • Recognise and leverage your value in negotiations

  • Budget effectively and sell at the right price

  • Explain when work exceeds budget and request more funding

  • Prepare negotiation strategies with objectives, deal-breakers and concessions

  • Reset unhealthy habits with long-term clients

  • Achieve win-win outcomes in negotiations with procurement, marketing and other roles

Negotiation Skills

STRATEGIC CAMPAIGN PLANNING

Develop creative, commercially compelling campaigns.

  • Interrogate briefs using advanced questioning techniques

  • Translate objectives into strategy and tactics

  • Demonstrate commercial understanding and ROI

  • Develop compelling campaign narratives and business cases

  • Run strategic brainstorms that generate originality and insight

  • Use SWOT and situational analysis for deeper evaluation

  • Deliver the “wow” factor with innovative ideas

  • Evaluate campaigns against industry standards

Strategic Campaign Planning

THE TRUSTED ADVISOR

Build credibility and long-term client confidence.

  • Understand the mindset and behaviours of a trusted advisor

  • Make strong first impressions and communicate with gravitas

  • Adapt to different client types and connect effectively

  • Gain deeper industry and client knowledge

  • Establish credibility through systems, processes, and reporting

  • Provide valuable insights and thought leadership

  • Ask incisive questions to uncover client priorities

  • Conduct regular health checks to identify improvements

  • Practise excellent listening skills that strengthen trust

The Trusted Advisor

Since 2004, Savage Communications has delivered training to hundreds of organisations across the UK and globally. Here is a small flavour of some our clients.

CONSULTANCIES

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